Marketing Analytics Lead: ROI & Insights

Salomon Group; Annecy; Hybride; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Salomon Group in Annecy seeks a Marketing Analyst to drive measurement, optimization, and scaling of global marketing investments. You will bridge marketing, data, and business decisions, ensuring actions are data-driven and aligned with objectives.

You’ll collaborate with a Marketing Scientist and a Marketing Data Manager to define reporting standards, test-and-learn frameworks, and KPI dashboards using SQL and Power BI, with a focus on ROI across regions.

Qualifications

• 5–7 years of experience in marketing analytics, media planning, or performance marketing.
• Strong background in marketing, with understanding of campaign strategy and media execution.
• Proficiency in SQL and experience with Snowflake is advantageous.
• Experience with data visualization tools (Power BI or similar).
• Fluent in English; professional working proficiency in French.

Responsabilités

• Campaign Performance Analysis & Insights: monitor, translate data into insights, and optimize ROI.
• Structure Reporting Frameworks: define and implement global reporting standards and KPI templates.
• Media Allocation & Budget Optimization: inform budget strategies and optimize spend across channels.
• Test-and-Learn: own test-and-learn roadmap, design tests, and translate results into recommendations.

Connaissances

SQL

Power BI

Snowflake

Marketing analytics

A/B testing

Data storytelling

Campaign optimization

Formation

Bachelor’s or Master’s in Marketing/Data Analytics

Outils

Power BI

Snowflake

Google Ads

DSPs

Description du poste

Salomon Group in Annecy seeks a Marketing Analyst to drive measurement, optimization, and scaling of global marketing investments. You will bridge marketing, data, and business decisions, ensuring actions are data-driven and aligned with objectives.

You’ll collaborate with a Marketing Scientist and a Marketing Data Manager to define reporting standards, test-and-learn frameworks, and KPI dashboards using SQL and Power BI, with a focus on ROI across regions.