Member Activation Specialist (M/W)

Salomon; France; Sur place; EUR 56 000 - 78 000; Plein temps

Résumé du poste

Salomon, a leading mountain sports brand headquartered in Annecy, France, seeks a Member Activations Specialist to coordinate local loyalty initiatives within Global Retention & Loyalty strategies.

You will train local marketing teams, manage an activations calendar, and collaborate with EMEA teams to engage members, drive CLV, and report insights.

Qualifications

• A degree in Marketing and/or Communication or related fields.
• 3 to 5 years of experience in CRM, marketing initiatives, loyalty or related fields in an omnichannel Direct-to-consumer environment.
• Experience with event planning and hospitality.
• Experience working with CRM & Loyalty programs.
• Ability to manage complex, multicultural teams in different locations.
• Excellent presentation and communication skills.
• Flexible project management style in international environments.

Responsabilités

• Brief and train local Marketing teams on global loyalty guidelines, ensuring local plans align with global strategies and drive CLV, repeat purchases and revenue.
• Develop and manage a Member Activations Calendar focused on member engagement through events, giveaways, and localized rewards.
• Collaborate with EMEA marketing teams to gate events and activations to members and communicate with existing members.
• Plan and execute premium, exclusive events for top-tier members with behind-the-scenes experiences and brand insights.
• Work closely with global marketing teams to integrate loyalty features into global activations and campaigns.
• Track, analyze, and report on activation and campaign performance, focusing on CLV and net revenue.
• Provide actionable insights and recommendations for continuous improvement.
• Stay updated on global retention, loyalty, CRM, and experiential marketing trends.

Connaissances

CRM

Loyalty programs

Event planning

Omnichannel marketing

Presentation skills

Team collaboration

Formation

Degree in Marketing/Communication

Outils

CRM software

Description du poste

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports, converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoors through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

The Member Activations Specialist coordinates the local execution of the Loyalty Program, ensuring alignment with both Global Retention & Loyalty strategies and local market relevancy. Serving as the key liaison between HQ and local Marketing teams, this role champions local loyalty efforts while maintaining consistency with global directives.

Reporting to the Global Loyalty Manager, the Member Activations Specialist plays a critical role in increasing member engagement and retention.

Main Responsibilities:

Program Implementation and training

• Brief and train local Marketing teams on global loyalty guidelines, ensuring local plans are effectively aligned with global strategies, and designed to increase Customer Lifetime Value (CLV), repeat purchases, and net revenue overtime.

Member Marketing Activations

• Develop and manage a Member Activations Calendar focused on driving member engagement through a variety of initiatives such as events, giveaways, and localized rewards tailored to different member segments
• Collaborate with EMEA marketing teams to make sure all relevant local events and activations are gated to members and communicated to existing members.
• Plan and execute premium, exclusive events for top-tier members to reward loyalty, offering behind-the-scenes experiences and unique brand insights.

Collaborative Campaign Integration:

• Work closely with global marketing teams to integrate loyalty features into global activations and marketing campaigns.

Performance Analysis & Optimization:

• Track, analyze, and report on the success of activations and campaigns, with a focus on their impact on CLV, repeat purchases, and net revenue.
• Provide actionable insights and recommendations for continuous improvement.

Market Trends & Innovation:

• Stay updated on global retention, loyalty, CRM, and experiential marketing trends, and incorporate these best practices into local strategies to maximize impact.

Hardskills:

• A degree in Marketing and/or Communication or related fields.
• Experience with event planning and hospitality
• 3 to 5 years of experience in CRM, marketing initiatives, loyalty or related fields in an omnichannel Direct-to-consumer
• Experience in working with complex processes, involving multicultural teams in different locations
• Experience working with CRM & Loyalty programs
• Must be creative and results oriented, while working with high energy
• Excellent presentation skills, with the ability to inspire and communicate
• Flexible project management style with the ability to quickly adapt in an international environment

Softskills

• Sense of customer service: Understand and integrate the needs of internal/external clients, in order to respond adequately to the interest of the company and the consumer
• Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contribute to collective efficiency.
• Ability to lead and/or support the change: Encourage, educate and manage the change. Be able to ask questions, adjust their behavior and methods when necessary to achieve the expected results
• Professional commitment: Demonstrate passion and personal investment in order to develop our brands and products

Location

Annecy, France

Contract type

Permanent position, full time