Manager, Communications - EMEA (Emerging Markets)

Deciem Inc; Paris; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

DECIEM, The Abnormal Beauty Company, seeks a strategic Communications Manager to lead earned media, influencers, and storytelling for Emerging Markets in the EMEA region. You will act as a bridge between regional strategy and market execution, guiding local teams and agencies to deliver culturally resonant communications for our brands.

The role requires 5+ years in PR/communications within beauty, with strong leadership and cross-market collaboration.

Qualifications

• PR, influencer & event expertise in beauty or regional markets.
• Leadership and experience managing agencies and cross-market teams.
• Strong communication and collaboration skills; English required; Arabic/Turkish/Hindi a plus.
• Execution and stakeholder management in a fast-paced environment.

Responsibilities

• Act as the key regional liaison for Emerging Markets (ME, Turkey, India, Africa…) and localize global narratives for local resonance.
• Lead and scale local teams and PR agencies with clear briefings, KPIs, calendars, and budgets.
• Oversee partner-led press offices and influencer frameworks, media pitches, and brand safety checks.
• Govern experiential and product marketing operations with local teams and partners on events and objectives.
• Drive omni-channel communication and asset management across DTC and retail channels.

Skills

PR & influencer

Leadership

Communication

Stakeholder mgmt

Brand values

Job description

Manager, Communications - EMEA (Emerging Markets)

• Manager, Communications - EMEA (Emerging Markets)

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.

Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.

We are DECIEM, The Abnormal Beauty Company.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR
We’re seeking a strategic and hands-on Communications Manager to lead earned media, influencer, and brand storytelling across Emerging Markets in EMEA (Middle East, India, Turkey, Africa…). Acting as the connector between regional strategy and market execution, you’ll guide local executional teams and PR Agencies to deliver consistent, culturally relevant communications for DECIEM’s portfolio of brands.

5+ year(s) of equivalent work experience in Communications/PR (Beauty background and, EMEA experience a plus)

WHAT YOU’D BE DOING IN THIS ROL e

• Act as the key regional liaison for Emerging Markets (Middle East, Turkey, India, Africa…), localizing and adapting global toolkits (narratives, messaging, press materials, influencer guidelines) for local cultural resonance and platform nuances.
• Lead and scale local teams and PR agencies by setting clear briefings, KPIs, calendars, performance reviews, and budget planning, while driving cross-market consistency through playbooks, frameworks, and ongoing coaching.
• Oversee partner-led press offices and influencer frameworks, managing media strategy, storytelling pitches, spokesperson readiness, influencer tiering, brand safety checks, and market plan approvals.
• Govern experiential and product marketing operations, overseeing direct product seeding and sampling allocations via local teams while collaborating with partners on event objectives, success criteria, and post-mortems.
• Drive omni-channel communication and asset management, overseeing the affiliation strategy across direct-to-consumer and retail channels while coordinating the creation, adaptation, translation, and version control of market-specific assets.

Monitoring & Reporting

• Track market dynamics and performance, monitoring cultural trends, social conversations, and competitor activity to optimize local positioning while consolidating market-level data and insights into regional dashboards.
• Mitigate brand risk by establishing clear issues/crisis protocols and escalation paths in direct coordination with local markets, DECIEM leadership, and Legal.
• Report directly to the Head of Communications EMEA to guide, mentor, and coach local affiliate communications teams within your designated market scope.
• Collaborate with EMEA Partnerships and Brand teams to strategically align product launch plans and commercial priorities to business targets while strictly protecting brand integrity.
• Support the Impact team to seamlessly embed purpose-led initiatives and brand impact approaches into broader communications strategies where relevant.

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• PR, Influencer & Event Expertise: Proven background in public relations, influencer management, and orchestrating brand events, ideally within the beauty industry or across regional markets.
• Leadership & Team Management: Experience leading PR agencies, managing people, or guiding matrixed teams across multiple international markets.
• Communication & Collaboration: Highly collaborative and creative team player with excellent written and verbal communication skills in English (additional fluency in Arabic, Turkish, or Hindi is a plus).
• Execution & Stakeholder Management: Detail-oriented professional with strong planning, prioritization, and stakeholder management skills who thrives in a fast-paced environment.
• Values Alignment: A strong personal connection to DECIEM’s core values of kindness and doing good.

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to…

• Play in the grey.
• Be the rabbit.

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, " Belonging is the Destination, Change is the Journey ".

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.