Lead Analyste Data Marketing - CRM - CDI H/F

veepee_france; Saint-Denis; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Prime variable

Participation aux bénéfices et plan d"

Job summary

Veepee recrute un Lead Data Analyst CRM au sein du département Marketing Data & Insight. Vous combinerez expertise analytique et mentorat technique pour piloter la stratégie CRM et développer l’équipe.

Vos missions incluent l’optimisation des insights, la conception de dashboards à fort impact et le maintien de la qualité des données sur la plateforme centrale, tout en guidant les analystes et en assurant l’alignement stratégique.

Qualifications

• Master degree en Mathématiques, Statistiques, Informatique ou Marketing (avec spécialisation data).
• 5+ années d'expérience en Data Analytics avec spécialisation CRM.
• Compétences techniques: SQL, DBT, outils de visualisation de données, connaissance CRM, architectures de données.

Responsibilities

• Utiliser les données Veepee et fournir des insights actionnables et leviers d'optimisation pour le CRM (p. ex. gestion de pression commerciale, scoring du cycle de vie des membres).
• Enquêter proactivement sur des problématiques ad hoc pour diagnostiquer et guider rapidement le business.
• Synthétiser les résultats en présentations claires et structurées.
• Présenter les résultats à la direction et au Codir.
• Concevoir et livrer des dashboards impactants permettant aux équipes CRM de suivre la performance. Traduire les parcours clients en dashboards intuitifs.
• Concevoir, construire et maintenir des modèles et tables analytiques CRM sur la plateforme centrale.
• Assurer l’intégrité des données et la qualité des processus avec les équipes techniques.
• Mentorer les data analysts et encadrer les projets.
• Superviser l’usage des outils analytiques et BI par l’équipe.

Skills

SQL

DBT

Data visualization

CRM tracking tools

Data architectures

Analytical thinking

Communication

Presentation & reporting

Project and people supervision

Knowledge of e-commerce CRM

English fluent

Education

Master degree en Mathématiques, Statistiques, Informatique ou Marketing (with a data specialisation)

Tools

DBT

Data visualization tools

Job description

Pionnier des ventes événementielles en ligne depuis 2001 et acteur incontournable du e-commerce en Europe, Veepee collabore avec plus de 7 000 marques pour proposer des produits à forte décote, disponibles sur une durée limitée. Présent dans de nombreux univers parmi lesquels la mode, la maison, le vin, le voyage, ou encore la beauté ... Veepee a réalisé en 2024 un chiffre d'affaires de 3,3 milliards d'euros TTC et compte 5 000 collaborateurs répartis dans 10 pays.

DESCRIPTION DU POSTE

Data drives strategic decisions at Veepee, particularly within the Marketing department. As a Lead Data Analyst, specialised in CRM , you will play a crucial role in the Marketing Data & Insight team. Combining hands-on analytical expertise with technical mentorship, you will drive CRM analytics strategy while supporting and developing the teamThe missions, for you and the people you will mentor, will focus on bringing the appropriate support to the CRM team transforming complex customer data into actionable insights.As a lead, you will have toEmpower and upskill the team members, guiding their technical and functional growth.Organize workloads and manage priorities.Ensure methodology consistency and strategic alignmentBe the guarantor for data accuracy, reporting standards, and quality of communication.Be a privileged interlocutor for Data Insight Director and CRM Director. Acting as a key analytical partner for them

MISSIONS

• Use Veepee data (Collect, analyze and interpret data) and provide actionable insights and concrete optimization levers for CRM (Ex : Commercial pressure management, Member Lifecycle scoring). Adapt your analysis depending on the context and current problems
• Proactively investigate ad-hoc business issues to deliver timely, context-aware diagnosis and guidance.
• Synthesize findings into clear, concise, and structured presentations.
• Present your results to stakeholders, including senior management and Codir member
• Relevant Dashboard :Design and deliver high-impact dashboards that empower the CRM teams to track business performance efficiently and autonomously. Translate complex customer journeys into intuitive visual dashboards, empowering CRM campaign managers and marketing leads
• Analytics Engineering : Design, build, and maintain CRM data models and analytical tables within the central data platform, following requirements and guidelines.
• Data integrity :Ensure data integrity and quality by collaborating with technical teams (Tech Data team) to implement effective data management processes
• Mentor analysts:Provide functional and technical mentorship to data analysts, enforcing rigorous standards to guarantee the accuracy, relevance, and coherence of all team deliverables. Coach analysts on problem-solving, data storytelling, and translating raw data into actionable business recommendations. Follow project execution and ensure deadlines are met
• Supervise tool usage :Supervise and standardize the team's use of analytical and BI platforms

PRÉ REQUIS

• Master degree in Mathématiques, Statistiques, Informatique or Marketing (with a data specialisation).
• 5+ years as a Data Analyst with strong specialization in CRM analytics
• Technical SkillsProficiency in SQL for data analysis, encompassing the full data lifecycle from retrieval to results presentation.DBT skillsAdvance experience with data visualization tools,Familiarity with CRM tracking tools and data architecturesStrong analytical and problem-solving skills.Excellent communication and Proven presentation & report writing skillsA strong appetite for supervising projects and peopleKnowledge of e-commerce trends and CRM best practices.Attention to detail and the ability to work in a fast-paced environment.Fluent English mandatory

AVANTAGES

• Prime variable
• Participation aux bénéfices et plan d'intéressement
• Bureau flexible avec au minimum 3 jours sur place et jusqu'à 2 jours à domicile
• Plate-forme d'apprentissage des langues en ligne
• Comité d'entreprise CE et ses nombreux avantages
• Chèques CESU et chèques vacances
• Accès à une restauration d'entreprise et cantine connectée
• Accès à la Salle de sport

EN SAVOIR PLUS SUR L'ÉQUIPE

At the heart of Marketing, the Marketing Data & Insight team provides the most relevant data analysis on a daily basis for decision-making and to serve the business. Today, the team is made up of 7 people and 2 areas of expertise: Data Analyst & Insight Specialist, in order to be able to rely on our internal data, but also on market data & trends. The team is dynamic and full of great people (such as Veepee in general) .The Veepee Group processes your data collected as part of the management of your recruitment in order to manage your application file for the position for which you have applied. To find out more about our, we invite you to consult it on our career site.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.