Launch Marketing Manager — B2B Exhibition (Paris, Hybrid)

Disrupt Talent; Paris; Hybrid; EUR 55,000 - 60,000; Full time

Benefits offered by this job

Hybrid work

Commission

Travel to events

Job summary

Disrupt Talent's client, an international events organiser, is launching a brand-new B2B exhibition in France. As Marketing Manager in Paris you will own the marketing strategy and drive visitor attendance, exhibitor growth and partnerships.

The role blends strategic thinking with hands-on delivery, working cross-functionally with sales, operations and content. Hybrid work: 3 days in the Paris office, 2 days remote; occasional travel to Lyon and major industry events.

Qualifications

• Native-level French and fluent English (both written and spoken).
• 5+ years of B2B marketing experience, preferably in events or exhibitions.
• Hands-on delivery of multichannel campaigns with measurable results.
• Experience with marketing automation, CRM and email marketing platforms.
• Strong copywriting and communication in both languages.
• Experience launching an event, product or brand from scratch is a strong plus.

Responsibilities

• Develop and deliver the marketing strategy to drive attendance and exhibitor growth.
• Plan and run integrated campaigns across digital, email, social, PPC and print.
• Build partnerships with industry associations, media and stakeholders.
• Shape the conference programme and event content.
• Support commercial growth and exhibitor success with sales.
• Manage external agencies, suppliers and on-site activity.
• Deliver the event on-site ensuring an exceptional attendee experience.
• Track campaign performance and optimise results.

Skills

B2B marketing

Campaign management

Multichannel marketing

Marketing automation

CRM software

Copywriting

Tools

Marketing automation platforms

CRM systems

Email marketing tools

Job description

Disrupt Talent's client, an international events organiser, is launching a brand-new B2B exhibition in France. As Marketing Manager in Paris you will own the marketing strategy and drive visitor attendance, exhibitor growth and partnerships.

The role blends strategic thinking with hands-on delivery, working cross-functionally with sales, operations and content. Hybrid work: 3 days in the Paris office, 2 days remote; occasional travel to Lyon and major industry events.