Industry Activation Strategist, Paris - GBS

TikTok; Paris; On-site; EUR 85,000 - 120,000; Full time

Job summary

TikTok is seeking an Industry Activation Strategist to drive vertical insights and sales enablement for the Global Business Solutions team. You will synthesize market signals, develop vertical narratives, and partner with rPCS and Global Business Marketing to accelerate product adoption and revenue growth.

In this role you will attend key client meetings, produce executive-ready POVs, and codify use cases into scalable playbooks that empower GBS teams to win with advertisers across the CPG

Qualifications

• 3+ years of digital marketing experience.
• Ability to engage C-level executives.
• Experience articulating complex industry-wide challenges and opportunities to senior stakeholders.
• Demonstrated ability to craft campaign strategies using advertising data.
• Strong understanding of TikTok's advertising data and measurement tools.

Responsibilities

• Generate data-driven vertical insights by synthesizing market intelligence, platform trends, industry research, and competitive signals to identify growth opportunities and risks.
• Own the development of vertical benchmarks, scorecards, and client-facing insight frameworks that support penetration, product adoption, and revenue growth.
• Translate insights into clear, compelling vertical narratives and executive-ready POVs that support GBS-facing sales motions and client conversations.
• Codify high-impact vertical use cases and strategic approaches, and translate them into scalable sales enablement materials to elevate client pitches and drive consistent adoption of priority solutions.
• Partner cross-functionally with rPCS, Global Business Marketing to connect vertical priorities with sales execution and ensure insights translate into aligned, on-the-ground action.
• Support insight tooling and automation initiatives by partnering cross-functionally and defining requirements for internal teams.
• Attend high-value client meetings as a trusted point of reference for authoritative market research and industry insights.

Skills

Digital marketing

Executive presence

Communication skills

Advertising data analysis

TikTok product suite

Job description

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The Industry Activation Strategist (IAS) is a specialist role within the Regional Product & Client Solutions (rPCS) organization, responsible for driving industry impact through data driven insights, intelligence, and strategic vertical narratives supporting the CPG verticals. The role partners closely with rPCS to deliver deep vertical insights that inform GBS-facing narratives and sales strategies.

IAS conducts industry research, develops strategies to address key client and industry challenges, and generates insights that shape vertical-wide priorities. Working in close collaboration with GBS sales teams and cross-functional stakeholders, the role translates market, performance, and industry signals into actionable strategies that accelerate penetration, product adoption, and revenue growth.

Acting as the connective tissue between vertical priorities, sales execution, and scalable insights, IAS partners with rPCS to provide GBS teams with clear narratives, benchmarks, and scorecards to drive measurable impact.

• Generate data-driven vertical insights by synthesizing market intelligence, platform trends, industry research, and competitive signals to identify growth opportunities and risks.
• Own the development of vertical benchmarks, scorecards, and client-facing insight frameworks that support penetration, product adoption, and revenue growth.
• Translate insights into clear, compelling vertical narratives and executive-ready POVs that support GBS-facing sales motions and client conversations.
• Codify high-impact vertical use cases and strategic approaches, and translate them into scalable sales enablement materials to elevate client pitches and drive consistent adoption of priority solutions.
• Partner cross-functionally with rPCS, Global Business Marketing to connect vertical priorities with sales execution and ensure insights translate into aligned, on-the-ground action.
• Support insight tooling and automation initiatives by partnering cross-functionally and defining requirements for internal teams.
• Attend high-value client meetings as a trusted point of reference for authoritative market research and industry insights.

Qualifications

Minimum Qualifications:

• 3+ years of experience in digital marketing
• Experience with outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.
• Strong verbal and written communication skills, with demonstrated experience articulating complex industry-wide challenges and opportunities in a simple, easy-to-digest way for senior stakeholders.
• Demonstrated experience using advertising data to craft campaign strategies across full-funnel objectives.
• Strong understanding of TikTok's product & measurement suite.

Preferred Qualifications:

• Ability to collaborate with internal stakeholders to drive alignment on recommended campaign strategies.
• Proactive attitude with a growth mindset, eager to learn, with ego in check.
• Excellent critical thinking & analytical skills.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.