Brand Partnerships Manager - Global Business Solutions - Madrid - GBS

TikTok; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

TikTok is seeking a Partnership Manager in Europe to drive growth with fashion brands, guiding them through discovery commerce and advertising solutions that deliver measurable results.

You will develop deep strategic relationships with leading brands, expand product usage across the funnel, and collaborate with product, marketing, operations and legal teams to optimize the client experience and drive long-term partnerships.

Qualifications

• Fluent in Spanish and English with experience in client-facing roles.
• Strong track record of achieving and exceeding revenue goals.
• Experience in digital and programmatic advertising sales and client partnerships.
• Ability to analyze campaign data and translate insights into recommendations.

Responsibilities

• Drive business growth with fashion brands across Europe.
• Identify and unlock new opportunities in discovery commerce.
• Lead and expand strategic client relationships, accelerating product adoption.
• Collaborate with product, marketing, operations, and legal teams to improve client experience.
• Analyze campaign performance and translate insights into actionable recommendations.

Skills

Spanish language fluency

English language fluency

Revenue growth achievement

Client relationship management

Digital advertising sales

Data analysis

Job description

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

At TikTok, our Partnership Managers play a key role in shaping long-term collaborations with leading fashion brands across Europe. They act as trusted advisors, helping clients unlock the full potential of discovery commerce on our platform. By showcasing the power of TikTok’s innovative advertising solutions, they guide partners throughout the entire funnel – from brand storytelling to performance-driven growth.

Our mission is to deliver measurable business outcomes while creating authentic, seamless experiences for our community. Partnership Managers develop deep, strategic relationships with brands, inspiring them to engage with culture, connect with audiences, and drive impact in ways only TikTok can enable.

• Drive business growth within the vertical, positioning TikTok as a key partner for the industry.
• Identify and unlock new business opportunities, helping brands embrace the power of discovery commerce.
• Lead and expand strategic client relationships, accelerating product adoption and scaling innovative solutions.
• Deepen TikTok’s penetration within fashion brands by diversifying product usage across the funnel.
• Act as an ambassador for TikTok in the market, shaping the platform’s external narrative within the industry.
• Collaborate cross-functionally with product, marketing, operations, and legal teams to continuously improve client experience.
• Analyse campaign performance and translate insights into actionable recommendations to maximise impact.

Qualifications

Minimum Qualification(s):

• Proven track record of achieving and exceeding revenue goals.
• Experience working directly with clients.
• Strong understanding of the media and advertising landscape, with hands‑on experience in digital and programmatic sales.
• Ability to analyse campaign data, identify trends, and deliver clear strategic recommendations.
• Fluency in Spanish and English to communicate with clients.

Preferred Qualification(s):

• Experience building persuasive presentations using industry insights and internal data.
• Knowledge of self‑serve advertising platforms, auction dynamics, and biddable media buying.
• Strong network and proven ability to establish relationships (up to C-level) with advertisers.
• Expertise in digital performance marketing, with the ability to connect performance with brand storytelling.
• Proactive, curious, and entrepreneurial mindset with the ability to thrive in a fast‑paced, evolving environment.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.