Hybrid B2B Marketing Lead – Executive Education

INSEAD; Fontainebleau; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

INSEAD is seeking a Senior Manager, B2B Marketing to lead global B2B and account-based marketing for Executive Education from our Europe Campus in Fontainebleau. This full-time, temporary role follows a hybrid model: three days on campus and two at home.

Reporting to the Senior Director, you will partner with executive leadership to shape branding, content, digital strategies, and flagship events, delivering measurable impact across international markets.

Qualifications

• 8+ years in marketing and/or communications (B2B is a plus).
• Proven copywriting and content strategy expertise.
• Experience with CRM platforms and CMS systems (e.g., Salesforce, WordPress).

Responsibilities

• Build & Lead B2B & Account Based Marketing Strategy Globally.
• Lead Brand Awareness Campaigns & Positioning of Executive Education.
• Develop Digital and Social Media Strategy for Executive Education.
• Build Communication Strategy for flagship EDP/B2B events, including Learning@INSEAD Summit.

Skills

Copywriting

Content strategy

Account-based marketing

Salesforce

WordPress

Cross-functional leadership

Stakeholder management

Multi-channel marketing

Education

Master’s degree in marketing or communications

Tools

Salesforce

WordPress

Job description

INSEAD is seeking a Senior Manager, B2B Marketing to lead global B2B and account-based marketing for Executive Education from our Europe Campus in Fontainebleau. This full-time, temporary role follows a hybrid model: three days on campus and two at home.

Reporting to the Senior Director, you will partner with executive leadership to shape branding, content, digital strategies, and flagship events, delivering measurable impact across international markets.