Head of Marketing & Communications (M/F)

Cerbair; Montrouge; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Annual seminar

Meaningful work

Close-knit team

Mobility allowance

Job summary

CERBAIR is seeking a Marketing Manager to lead its marketing efforts for defense and security markets. You will shape strategy, messaging, and campaigns, coordinating with sales, product and R&D to translate complex technologies into clear value propositions.

The role includes trade shows, content, and CRM-driven demand generation. Fluency in business English is essential for international exposure, including trade shows abroad.

Qualifications

• Master's degree in a relevant field.
• 5–8 years of B2B marketing experience in a complex technology environment.

Responsibilities

• Develop marketing strategy to grow CERBAIR’s business in defense and security markets.
• Collaborate with sales, product and R&D to create compelling value propositions.
• Lead campaigns, events, content and digital initiatives to generate demand and pipeline.
• Oversee trade shows, booths, demonstrations and related sales initiatives.
• Create sales enablement materials: presentations, product sheets, battle cards, use cases.

Skills

Marketing strategy

B2B marketing

Defense sector

Content marketing

Event marketing

Sales enablement

Education

Master's degree

Tools

CRM systems

Sales tools

Job description

A French leader in anti-drone technology within this emerging industry with huge potential, its systems enhance public safety and protect critical infrastructure such as military bases, warships, prisons, civilian airports, ports, presidential palaces, and VIP convoys. This rapidly growing gem has many prestigious clients, including the French Ministries of Defense, the Interior, and Justice. CERBAIR is looking for highly motivated recruits who are passionate about innovation, defense, and security, and who are ready to fight to capture a huge market and manage the explosion of drones in our modern societies. Autonomy, dynamism, team spirit, and reliability are essential.

CERBAIR is also :

• One seminar a year (usually including sports)
• A job with meaning!
• Celebrating everyday successes with colleagues
• A close-knit, caring team that will be delighted to welcome you!
• Coverage of the sustainable mobility allowance

CERBAIR is committed to equal opportunity. All applications are reviewed without discrimination—including on the basis of gender, age, disability, origin, or personal circumstances—and are evaluated solely on the basis of skills and suitability for the position.

Mission

Your Assignment

Reporting to the Chief Commercial Officer (CCO) and working closely with senior management, you will be responsible for CERBAIR's marketing efforts.

Your challenge:to develop a marketing strategy that directly supports business growth, CERBAIR’s market positioning, and its visibility in the defense and security markets.

On a day-to-day basis, you'll work closely with the sales, product, and R&D teams.

Your role combines strategic thinking with the ability to execute: you define marketing priorities, develop methods and tools, and oversee their practical implementation.

Strategic Marketing & Positioning

You are helping to establish CERBAIR as a leading French and European technology company in the fields of counter-drone operations and electronic warfare.

You analyze markets, competitive trends, and the expectations of our various target audiences in order to tailor our positioning, messaging, and marketing initiatives.

You help shift CERBAIR's narrative from a technology-centric approach to a value proposition based on use cases, operational performance, and sovereignty.

Product Marketing & Go-to-Market

Working closely with the Product and R&D teams, you transform complex technologies—radio frequency, signal processing, artificial intelligence, and jamming—into clear and differentiating value propositions.

You will oversee the rollout of new solutions and features.

You develop the tools needed by the sales teams: presentations, product sheets, sales pitches, battle cards, comparisons, and use cases.

Business Marketing & Sales Development

You design campaigns targeted at priority accounts, markets, and geographic regions.

You will help generate and qualify sales opportunities and contribute to the development and implementation of the CRM system.

You will support the sales teams in their prospecting efforts, workshops, demonstrations, and responses to strategic requests for proposals.

Your goal is clear:to make marketing a measurable contributor to the growth of the sales pipeline.

International Trade Shows & Events

Trade shows and professional events are a major driver of growth for CERBAIR.

You will oversee the company's participation in major defense events in France and internationally: preparation, coordination of service providers, design of booths and content, organization of demonstrations, and preparation of related sales initiatives.

You set up a tracking system to measure the effectiveness and ROI of these campaigns.

Content, Digital & Influencer Marketing

You will manage CERBAIR's key visibility tools: website, LinkedIn, technical and corporate content, white papers, videos, presentations, and sales materials.

You will help develop relationships with the trade press and strengthen CERBAIR's presence within its professional ecosystem.

You will gradually develop a content strategy to position CERBAIR as a leading player in the technological and operational challenges of counter-drone measures.

Profile

With a master’s degree, you ideally have5 to 8 years of experiencein B2B marketing in a complex technology environment.

You have developed a genuine ability to understand technical products or solutions and to turn them into compelling value propositions and sales tools.

Experience or in-depth knowledgeofthedefense, security, aerospace, and spacesectors, dual-use technologies, or B2G environmentswould be a significant asset.

However, it is not essential if you demonstrate a strong ability to quickly grasp the challenges, key players, and norms of a new technological and institutional environment.

You are just as comfortable developing a positioning strategy as you are putting together a sales presentation, preparing a product launch, organizing a trade show, or coordinating a campaign.

You enjoy working in SME/scale-up environments where autonomy, responsiveness, and the ability to get things done are essential.

Fluency in business English is essential, particularly for working in an international environment and participating in trade shows and events abroad.

What Will Make the Difference

In addition to your background, we will pay particular attention to your ability to:

• think in terms of business and value creation;
• quickly understand complex technologies;
• translate this complexity into simple, distinctive messages;
• work just as naturally with engineers as with salespeople or executives;
• move from strategic planning to operational execution;
• set priorities in an environment where there are many issues;
• Gradually build and organize a marketing department.

Why Join CERBAIR?

You will be joining a French company operating in a strategic market that is undergoing rapid change.

The position offers a particularly broad scope: cutting-edge technologies, international markets, defense and sovereignty, product marketing, business development, and influence.

You will hold a high-profile position within the organization, with ahigh degree of autonomy and dedicated resources, and will have the opportunity to gradually build a structured marketing function that directly contributes to CERBAIR’s growth.

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