Head of Marketing

Swan; Paris; On-site; EUR 90,000 - 140,000; Full time

Job summary

Swan is seeking a Head of Marketing to shape our go-to-market strategy across product marketing, brand and content, growth, and regional marketing in Europe. You will position Swan as the leading embedded banking platform for software companies, blending customer empathy, strong storytelling, and a data-driven mindset to build our brand and drive growth.

You’ll lead a nine-member Marketing team spanning Content, Growth, Product Marketing, and local Marketing Managers, collaborating closely with

Qualifications

• 8+ years in marketing
• 2+ years leading a team (4+ people)
• Experience across growth marketing, brand, content, events, product marketing
• Structured, execution-oriented, turning priorities into action
• Business-driven with customer insights for positioning
• Clear and influential communicator translating complex ideas

Responsibilities

• Lead Swan’s Marketing team across Content, Growth, Product Marketing and local Marketing Managers
• Strengthen brand positioning and scale awareness in core European markets
• Own content, communications strategy across website, social media, events, and PR
• Build repeatable go-to-market motions with Sales and RevOps to drive demand and pipeline growth
• Develop strategic partner marketing initiatives to accelerate growth
• Own Swan’s product marketing end-to-end from insights to launches and enablement

Skills

Marketing leadership

Team management

Growth marketing

Brand strategy

Content marketing

Clear communication

Job description

As Head of Marketing, you’ll report to our Chief Business Officer and you will shape Swan’s go-to-market strategy across product marketing, brand & content, growth, and regional marketing. Your mission is to position Swan as the leading embedded banking platform in Europe, helping software companies understand and adopt embedded finance. You’ll combine strong customer empathy, sharp positioning, compelling storytelling, and a data-driven mindset to build our brand, generate demand, and drive growth across Europe.

Main tasks

• Marketing team leadership. Lead Swan’s Marketing team, bringing together central Content, Growth, Product Marketing functions and local Marketing Managers, while setting clear priorities and OKRs and allocating resources to the highest-impact opportunities.

• Brand positioning & strategy. Strengthen Swan’s brand positioning and scale brand awareness across core European markets, including France, Germany, Spain, Italy, and Belgium.

• Content, communications & events. Own Swan’s content and communications strategy across the website, social media, events, and PR, turning complex products and ideas into compelling stories that strengthen brand awareness.

• Growth marketing. Build repeatable go-to-market motions that drive demand generation and pipeline growth in partnership with Sales and RevOps, using funnel data and experimentation to continuously improve performance.

• Partner marketing. Develop strategic partner marketing initiatives that amplify Swan’s reach and accelerate growth across existing and new markets.

• Product marketing. Own Swan’s product marketing strategy end-to‑end, from customer insights and positioning to product launches, adoption, and commercial enablement.

Curious about your future team?

At Swan, you’ll have the opportunity to join our dynamic Marketing team and play a central role in shaping how Swan is positioned and how we scale across Europe.

Your team currently consists of nine members across Content, Growth, Product Marketing functions and local Marketing Managers.

The Marketing team works closely with Sales, RevOps, Product, Partnerships, and the broader leadership team. In your role, you can expect strong cross‑functional collaboration, with a shared focus on customer value, growth, and execution.

You’re a great match if:

• You have 8+ years of experience in a marketing function including 2 years in payments
• Already led a team (managed 4+ people), and are comfortable with people from different cultures and locations
• Broad marketing experience including growth marketing, brand, content, events, product marketing
• You are structured and execution‑oriented, turning priorities into action
• You are business‑driven and turn customer insights into strong positioning
• You are a clear and influential communicator who makes complex ideas simple

Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.