Head of Marketing

Jobtailor; Paris; Sur place; EUR 90 000 - 150 000; Plein temps

Résumé du poste

Pretto is seeking a senior marketing and brand leader to define and scale its CVP across all touchpoints in France. You will shape messaging, visual identity, and brand behavior while guiding a dedicated brand and content team.

You will grow reach and engagement through multichannel campaigns, oversee PR, measure brand impact, and manage the marketing budget. Native French speaker with 8–10 years in marketing and a proven B2C branding track record is essential.

Qualifications

• 8–10 years of experience in marketing and brand roles.
• Proven experience building a B2C brand.
• Strong brand vision.
• A strong instinct for content, design and media.
• Proven analytical and quantitative skills.
• Experience with smart, frugal marketing approaches.
• Inspirational leadership.
• Ideally, personal experience of purchasing property.
• Curiosity about the real estate sector.
• Native French speaker.

Responsabilités

• Define and bring Pretto's customer value proposition (CVP) to life across all touchpoints
• Ensure Pretto's messaging, visual identity and brand behavior are consistent
• Lead a team dedicated to brand and content
• Grow the reach and engagement of Pretto's media
• Define and deploy multichannel brand campaigns
• Oversee PR and corporate/institutional communications
• Establish brand measurement and manage the marketing budget

Connaissances

Brand strategy

Leadership

Content marketing

Design instinct

Media planning

Analytical skills

Frugal marketing

Real estate curiosity

Native French

Budget management

Description du poste

Responsibilities

• Define and bring Pretto's customer value proposition (CVP) to life across all touchpoints
• Ensure Pretto's messaging, visual identity and brand behavior are consistent
• Lead a team dedicated to brand and content
• Grow the reach and engagement of Pretto's media
• Define and deploy multichannel brand campaigns
• Oversee PR and corporate/institutional communications
• Establish brand measurement and manage the marketing budget

Requirements

• 8–10 years of experience in marketing and brand roles
• Proven experience building a B2C brand
• Strong brand vision
• A strong instinct for content, design and media
• Proven analytical and quantitative skills
• Experience with smart, frugal marketing approaches
• Inspirational leadership
• Ideally, personal experience of purchasing property
• Curiosity about the real estate sector
• Native French speaker