Brand Lead

Staycation; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

Staycation is seeking a Brand Lead with around a decade of experience to scale a category-defining brand across France and Europe. You will turn strategic roadmaps into flawless execution across social, PR-driven hotel experiences, and partnerships, owning all brand assets.

A hybrid Paris-based role with co-founders is involved. You will orchestrate brand planning, production of top-quality assets, and leadership of internal and external teams to drive growth while maintaining brand guardianship

Qualifications

• Experience shaping and delivering brand roadmaps across multiple markets.
• Hands-on delivery of 360° assets including digital channels.
• Strong ability to build and scale teams and processes.

Responsibilities

• Orchestrate planning, execution and KPIs of the brand roadmap.
• Ensure high-quality, consistent assets across all touchpoints.
• Lead internal teams and external partners to deliver at scale.

Skills

Brand strategy

Roadmap ownership

Team leadership

Cross-functional

Brand guardianship

Editorial content

Bilingual FR/EN

Job description

The role

Staycation is looking for a Brand Lead with 10+ years of experience to support its rapid growth across France and Europe.

Working closely with one of the co-founders, your mission will be to turn our strategic brand roadmap into flawless execution across all markets and touchpoints – from social media to influence, PR‑driven hotel experiences and partnerships – with ownership of all brand assets.

This is a high‑impact role at the core of our company, focused on structuring execution and elevating the quality of everything we deliver.

We are building a category‑defining brand, with the ambition to become one of the best brands worldwide.

Key responsibilities

• Orchestration: own planning, execution and performance tracking of the brand roadmap (processes, budgets, KPIs).
• Production: ensure the highest level of quality and consistency across all deliverables, from creative briefs to final assets, fully aligned with brand guidelines.
• Organization: structure and lead internal teams and external partners to deliver at scale and at speed.

Location

This position is based in Paris, 20th district, with a hybrid work setup (up to 2 days remote per week).

You’re the ideal fit if you have

• ~10 years of experience, including a similar role (Brand Manager, Lead Brand, Head of Brand) in relevant environments (DNVB, lifestyle hospitality, or luxury brands with integrated teams).
• End-to-end ownership of a brand roadmap, with hands‑on delivery of 360° assets (digital included): editorial, social media, PR, influence, CRM, events, TV.
• Strong operational excellence, ability to manage planning, deadlines and budgets, with clear KPI-driven performance tracking.
• Experience scaling and leading teams, with the ability to build processes from scratch and structure execution as the company grows.
• Proven experience as a brand guardian, ensuring consistency across all touchpoints, validating (and rewriting when needed) all assets.
• Strong cultural and creative references, across social media, influence, brands and external resources.
• Native French, fluent English.