Head of Marketing

swan.io; Paris; Hybrid; EUR 90,000 - 150,000; Full time

Job summary

Swan is seeking a Head of Marketing to lead and shape go-to-market across Europe, reporting to our Chief Business Officer. You will drive product marketing, brand, content, growth, and regional programs to position Swan as the leading embedded banking platform.

You’ll lead a nine-person team, partner with Sales, RevOps, Partnerships, and Product, and build data-driven campaigns that translate customer insight into compelling stories and demand.

Qualifications

• 8+ years of experience in marketing, incl. 2+ years in payments.
• Led a team of 4+ people across diverse cultures.
• Broad marketing expertise: growth, brand, content, events, product marketing.
• Structured, execution-oriented, and business-driven.
• Strong communication and storytelling skills.

Responsibilities

• Lead Swan’s Marketing team and set priorities and OKRs.
• Strengthen brand positioning across core European markets (France, Germany, Spain, Italy, Belgium).
• Own content, comms, events across website, social, PR.
• Build repeatable growth motions with Sales and RevOps; optimize funnel with data.
• Develop partner marketing initiatives to accelerate growth.
• Own product marketing strategy end-to-end from insights to launches.

Skills

Marketing leadership

Team management

Growth marketing

Brand strategy

Content marketing

Product marketing

Events management

Cross-functional collaboration

Job description

As Head of Marketing, you’ll report to our Chief Business Officer and you will shape Swan’s go-to-market strategy across product marketing, brand & content, growth, and regional marketing.
Your mission is to position Swan as the leading embedded banking platform in Europe, helping software companies understand and adopt embedded finance.
You’ll combine strong customer empathy, sharp positioning, compelling storytelling, and a data-driven mindset to build our brand, generate demand, and drive growth across Europe.

Main tasks

• Marketing team leadership. Lead Swan’s Marketing team, bringing together central Content, Growth, Product Marketing functions and local Marketing Managers, while setting clear priorities and OKRs and allocating resources to the highest-impact opportunities.
• Brand positioning & strategy. Strengthen Swan’s brand positioning and scale brand awareness across core European markets, including France, Germany, Spain, Italy, and Belgium.
• Content, communications & events. Own Swan’s content and communications strategy across the website, social media, events, and PR, turning complex products and ideas into compelling stories that strengthen brand awareness.
• Growth marketing. Build repeatable go-to-market motions that drive demand generation and pipeline growth in partnership with Sales and RevOps, using funnel data and experimentation to continuously improve performance.
• Partner marketing. Develop strategic partner marketing initiatives that amplify Swan’s reach and accelerate growth across existing and new markets.
• Product marketing. Own Swan’s product marketing strategy end-to-end, from customer insights and positioning to product launches, adoption, and commercial enablement.

Curious about your future team?

At Swan, you’ll have the opportunity to join our dynamic Marketing team and play a central role in shaping how Swan is positioned and how we scale across Europe.

Your team currently consists of nine members across Content, Growth, Product Marketing functions and local Marketing Managers.

The Marketing team works closely with Sales, RevOps, Product, Partnerships, and the broader leadership team. In your role, you can expect strong cross-functional collaboration, with a shared focus on customer value, growth, and execution.

You’re a great match if:You have 8+ years of experience in a marketing function including 2 years in paymentsAlready led a team (managed 4+ people), and are comfortable with people from different cultures and locationsBroad marketing experience including growth marketing, brand, content, events, product marketingYou are structured and execution-oriented, turning priorities into actionYou are business-driven and turn customer insights into strong positioningYou are a clear and influential communicator who makes complex ideas simpleOur ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.It’s okay if you don’t tick all the boxes - don’t let imposter syndrome prevent you from applying! Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.