Head of Brand Performance & Consumer Insights (Remote)

Accor; Issy-les-Moulineaux; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Remote work several days a week

Heartist programme

Health insurance

Meal vouchers

Job summary

Accor is seeking a Senior Leader to own Brand Performance & Consumer Insights for its Issy-les-Moulineaux offices. You will define the consumer insights agenda, lead a small team, and drive synthesis of insights across the PME portfolio to inform brand and business decisions.

You will build KPI frameworks, dashboards and planning processes, partnering with Finance, CDT, Sales and Regions to ensure consistent governance and measurable impact on performance.

Qualifications

• Senior leadership experience in brand management, marketing strategy, or related disciplines within a multi-brand environment.
• Deep expertise in brand performance, consumer insights, audience strategy and marketing effectiveness measurement.
• Strong analytical capabilities to synthesize complex data into executive-level recommendations.
• Proven ability to operate in transversal roles and influence across regions and cultures.

Responsibilities

• Build and lead a small, high-impact Brand Performance & Consumer Insights team.
• Define and execute the consumer insights agenda to support brand and portfolio objectives.
• Develop KPI frameworks, dashboards and data models for portfolio visibility and decision-making.
• Translate strategy into quantified financial and business impact across topline, mix and investments.
• Guide budgeting/planning rhythm and governance for the portfolio.

Skills

Brand performance

Consumer insights

Analytics

Executive presence

Global mindset

Tools

BI platforms

SQL

CRM data

ERP data

Job description

Accor is seeking a Senior Leader to own Brand Performance & Consumer Insights for its Issy-les-Moulineaux offices. You will define the consumer insights agenda, lead a small team, and drive synthesis of insights across the PME portfolio to inform brand and business decisions.

You will build KPI frameworks, dashboards and planning processes, partnering with Finance, CDT, Sales and Regions to ensure consistent governance and measurable impact on performance.