GTM Inbound

Skello; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Avantages offerts par ce poste

Salary package 50-70k€

Restaurant vouchers 55%

Sports classes

RTT days

Onboarding program

Parenting leave

Health insurance for children

Central offices Paris & Lille

Résumé du poste

Skello recherche un responsable Inbound Growth pour piloter le funnel inbound et les initiatives automation en Europe. Vous orchestrerez les campagnes, optimiserez les parcours clients et travaillerez en étroite collaboration avec le marketing, les ventes et les équipes locales pour soutenir l’expansion.

Vous avez au moins 3 ans d’expérience en growth B2B SaaS, une forte maîtrise des outils marketing et une aisance avec l’IA comme levier productif.

Qualifications

• 3+ années d’expérience en inbound growth, idéalement en B2B SaaS ou scale-up, avec expérience sur Meta Ads et Google Ads.
• Expertise en lead generation, nurturing et marketing automation (HubSpot souhaité).
• Esprit analytique fort avec compréhension des funnels et de l’attribution.
• Utilisation avancée de l’IA comme levier de productivité.
• Capacité à évoluer dans des environnements dynamiques et exigeants.
• Maîtrise du français et de l’anglais; l’italien ou l’espagnol sont un plus.

Responsabilités

• Gérer et optimiser l’écosystème inbound de bout en bout avec tests A/B et CRO.
• Aligner la stratégie de contenu avec la croissance via SEO technique et distribution intelligente.
• Concevoir des workflows d’automatisation marketing et personnalisation IA.
• Conduire l’expansion vers de nouveaux marchés en collaboration avec les équipes locales.

Connaissances

Inbound growth

Lead generation

Marketing automation

AI in workflows

Conversion funnels

French (FR)

English (EN)

Paid media platforms (Meta/Google)

Outils

HubSpot

Meta Ads

Google Ads

Description du poste

Skello in a nutshell

At Skello, we build the go-to HR solution for planning and managing frontline teams.

In Europe, frontline teams make up 50% of the workforce, but only 20% of digital solutions are truly designed for them.

Skello was created to fill this gap: A collaborative and intuitive platform that simplifies the day-to-day for managers and employees, by optimising and automating the tasks that make all the difference.

We put frontline teams at the heart of everything we do. With intelligent tools like our Skello Assistant and smart planner, we address their unique needs directly.

Our ambition is simple: to become the go-to HR solution for every frontline team in Europe.

Skello key figures

7 Key Sectors

25,000 businesses currently trust Skello.

600,000 employees use Skello daily.

Over 400 colleagues make up the Skello team.

3 European hubs : Paris, Lille, and Barcelona.

Our culture

We know that reaching our mission, means living by strong values every single day.

Set the bar higher everyday

Have each other’s back

Imagine tomorrow, start today

Focus on customers first

Take work seriously, not ourselves

What you'll do

• As our GTM Inbound, you will be part of Skello’s Go-to-Market and Strategy team. You won't just manage channels; you will orchestrate the entire inbound ecosystem. Your mission is to build a high-velocity, data-driven machine that leverages elite automation, sophisticated content alignment, and relentless conversion optimization to dominate the European frontline management market.

  Strategic Funnel Orchestration & CRO

  • Full-Funnel Optimization: Own and optimize the end-to-end inbound journey. You will implement rigorous A/B testing and Conversion Rate Optimization (CRO) frameworks to maximize yield from every touchpoint, from initial discovery to qualified lead.

  • Content & Growth Alignment: Partner with Marketing to ensure our content strategy is a direct driver of growth, bridging the gap between brand awareness and high-intent lead conversion through technical SEO and smart distribution.

  Advanced Automation & Revenue Operations

  • Sophisticated Automation: Collaborate with Ops to architect complex marketing automation workflows that nurture leads at scale, utilizing AI-driven personalization to ensure Skello remains top-of-mind for key decision-makers across Europe.

  • Revenue-Focused Analytics: Build comprehensive attribution models and performance dashboards. You translate complex data into clear, actionable growth insights that directly impact Skello's bottom line.

  European Leadership & Scaling

  • International Expansion: Adapt and scale inbound best practices for Spanish, Italian, and new markets, collaborating with local teams, ensuring our growth engine is globally robust yet locally relevant.

  Cross-Functional Collaboration

  • Strategic Synergy: Act as the primary link between Marketing, Growth, and Sales, aligning teams around shared revenue goals and a unified vision of the customer journey.

  • Mentorship & Culture: Elevate the technical and analytical bar within the team, fostering a culture of experimentation, ownership, and high-impact delivery.

Who are we looking for

• 3+ years of experience in inbound growth, ideally in a B2B SaaS or scale-up environment, with experience in paid media platforms such as Meta Ads, Google Ads, etc.

• Proven expertise in lead generation, nurturing, and marketing automation (HubSpot knowledge expected)

• Strong analytical mindset with a deep understanding of conversion funnels and attribution

• You use AI deeply in your work, not as a toy, but as a productivity lever

• You thrive in fast-paced, high-expectation environments where ownership and initiative are key

• Fluent in French and in English (Italian or Spanish is a plus)

What does this role bring to you

• A central position in Skello’s European growth strategy

• The opportunity to lead one of the most strategic growth pillars of the company

• Access to a strong brand, great data, and cross-functional collaboration

• Real autonomy, high standards, and tangible impact

What awaits you if your profile is selected

1. Qualification (45 min): Interview with the Talent Acquisition team

2. Manager interview (45 min - In-person): Discussion with the GTM Growth Lead (your future manager) and VP Marketing

3. Case study and restitution : Final discussion with our VP Strategy to delve deeper into the challenges related to international deployment and Skello's vision.

What we offer

Compensation package : between 50-70k€

Swile restaurant vouchers: 55% of your daily meals covered by Skello.

Group sports classes: To start the week off right, we meet up on Monday evenings.

RTT days: 8 days (10 for our sales representatives/BDRs on an hourly contract) in addition to your paid leave to compensate for overtime.

Top-notch onboarding: a comprehensive program right from your first week.

Happy Pal CSE: A platform with a €20/month subsidy for your sports and cultural activities.

Inclusive parenting: 5 additional days of leave if needed, a €175 birth bonus via Sidecare, and free health insurance for your children.

Central offices: Paris and Lille, in the heart of dynamic cities, easily accessible by public transport.