Growth Product Manager: Website Conversion & Monetization

Pennylane SAS; Paris; Hybrid; EUR 90,000 - 140,000; Full time

Job summary

Pennylane SAS is seeking a Growth Product Manager to own conversion across Financial Services and Monetization. You will shape the CRO roadmap, optimize website pages and paid landing pages, and lead testing programs with Growth Engineers, Data, and Design to drive sign-ups and revenue.

You will collaborate across squads to ship impactful experiments, own key journeys like pro accounts and the accountant portal, and translate insights into rapid improvements. Paris-based, hybrid work is offered.

Qualifications

• 3-5 years of experience in CRO, Conversion, Website Product Management, Growth, or a related field.
• Experience in B2B SaaS, fintech, digital products, or another data-driven environment.
• A track record of shipping initiatives end-to-end and demonstrating their impact on business metrics.
• Strong hands-on experience with analytics and CRO tools, such as Amplitude and Contentsquare.

Responsibilities

• Define and execute the conversion strategy for key journeys, including pro account landing pages, pricing and product pages, demo-booking journeys, self-sign-up, and upsell flows.
• Build and run a continuous A/B testing program, from ideation and scoping to sizing, analysis, and ship-or-kill decisions.
• Identify conversion friction and opportunities through analytics and behavioral insights.
• Develop clear hypotheses based on user behavior, business priorities, and funnel performance.
• Ensure experiments are measured against meaningful business outcomes.

Skills

CRO

Conversion

Website Product Management

Growth

Tools

Amplitude

Contentsquare

Job description

Pennylane SAS is seeking a Growth Product Manager to own conversion across Financial Services and Monetization. You will shape the CRO roadmap, optimize website pages and paid landing pages, and lead testing programs with Growth Engineers, Data, and Design to drive sign-ups and revenue.

You will collaborate across squads to ship impactful experiments, own key journeys like pro accounts and the accountant portal, and translate insights into rapid improvements. Paris-based, hybrid work is offered.