Global Retail & Trade Marketing Lead

Laboratoires Expanscience; Paris; Hybrid; EUR 50,000 - 70,000; Full time

Job summary

Laboratoires Expanscience, based in Paris La Défense, seeks a Global Retail & Trade Marketing Lead to shape Mustela's omnichannel retail strategy. You will define the global vision and guidelines for retail excellence, shopper experience, and activation, ensuring brand consistency across markets and channels while partnering with markets, e-commerce, product development, and commercial teams.

You will build and animate a global Trade Marketing community, establish governance for gifts and

Qualifications

• Experience in Trade Marketing and category management in FMCG.
• Strong understanding of retail realities across markets and channels.
• Experience building and applying category and shopper insights.
• Proven ability to lead cross-functional projects in international environments.
• Fluent English, strong communication and stakeholder management.

Responsibilities

• Lead the deployment of global merchandising guidelines and retail standards.
• Collaborate with markets to adapt global guidelines locally while maintaining brand consistency.
• Build and govern gifts and accessories strategy and catalogue.
• Develop a global Trade Marketing community and drive best practices sharing.
• Partner with e-commerce and retail teams to optimize O2O activation and shopper engagement.

Skills

Trade Marketing

Category Management

Retail Excellence

Omnichannel Strategy

Promotion Effectiveness

Shopper Marketing

Community Building

Project Leadership

Performance Analytics

Job description

Laboratoires Expanscience, based in Paris La Défense, seeks a Global Retail & Trade Marketing Lead to shape Mustela's omnichannel retail strategy. You will define the global vision and guidelines for retail excellence, shopper experience, and activation, ensuring brand consistency across markets and channels while partnering with markets, e-commerce, product development, and commercial teams.

You will build and animate a global Trade Marketing community, establish governance for gifts and