CHEF DE PRODUIT GLOBAL RETAIL & TRADE MARKETING

Laboratoires Expanscience; Paris; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Laboratoires Expanscience, based in Paris La Défense, seeks a Global Retail & Trade Marketing Lead to shape Mustela's omnichannel retail strategy. You will define the global vision and guidelines for retail excellence, shopper experience, and activation, ensuring brand consistency across markets and channels while partnering with markets, e-commerce, product development, and commercial teams.

You will build and animate a global Trade Marketing community, establish governance for gifts and

Qualifikationen

• Experience in Trade Marketing and category management in FMCG.
• Strong understanding of retail realities across markets and channels.
• Experience building and applying category and shopper insights.
• Proven ability to lead cross-functional projects in international environments.
• Fluent English, strong communication and stakeholder management.

Aufgaben

• Lead the deployment of global merchandising guidelines and retail standards.
• Collaborate with markets to adapt global guidelines locally while maintaining brand consistency.
• Build and govern gifts and accessories strategy and catalogue.
• Develop a global Trade Marketing community and drive best practices sharing.
• Partner with e-commerce and retail teams to optimize O2O activation and shopper engagement.

Kenntnisse

Trade Marketing

Category Management

Retail Excellence

Omnichannel Strategy

Promotion Effectiveness

Shopper Marketing

Community Building

Project Leadership

Performance Analytics

Jobbeschreibung

## CHEF DE PRODUIT GLOBAL RETAIL & TRADE MARKETINGApply: Paris la Défense, France: Full time: Posted Yesterday: JR100273**Each person's potential contributes to success for all! We're Hiring!****Job Description :****CHEF DE PRODUIT GLOBAL RETAIL & TRADE MARKETING / GLOBAL RETAIL & TRADE MARKETING PROJECT MANAGER** **Mission**As a member of the Global Brand Experience team, you will shape and drive Mustela's retail excellence strategy across all channels and markets. You will be responsible for defining the global vision and guidelines for retail excellence, shopper experience, trade marketing and omnichannel activation, ensuring consistency across physical and digital touchpoints. Working closely with markets, e-commerce, product development and commercial teams, you will act as a strategic partner to elevate the brand experience, accelerate business performance and support Mustela's evolution from a baby brand to a family brand. You will also play a key role in building and animating a global community of Trade Marketing and Merchandising leaders across countries, fostering best practice sharing and capability building. **Key Responsibilities****Retail Experience, Merchandising & Brand Execution*** Lead the deployment and continuous evolution of global merchandising guidelines to support the brand and portfolio transformation.* Support markets in adapting and implementing global standards locally while ensuring brand consistency.* Ensure retail executions align with Mustela’s visual identity, design codes, and communication principles.* Collect market feedback, identify best practices and recommend enhancements to strengthen retail visibility, shopper navigation and brand impact at the point of sale.* Foster consistency across retail, e-commerce, medical and brand ecosystems to deliver a seamless omnichannel experience. **Category & Shopper Excellence*** Develop a global category vision supporting Mustela's growth ambitions.* Build category management principles and merchandising recommendations.Partner with countries to identify growth drivers and improve category performance.* Translate shopper insights into actionable retail and activation recommendations.* Ensure strong coherence between category strategy, innovation priorities and portfolio evolution. **International trade marketing****Mustela gifts and families’s accessories strategy*** Define and implement global governance for gifts and parents accessories products, promotional products and services* Ensure compliance with global guidelines and monitor local implementation if applicable* Coordinate stakeholders to secure timely delivery and continuous improvement of the offer.* Ensure the optimization of international stocks to reduce related expenses. **Gifts and accessories orders*** Develop and deploy the annual global gifting catalogue for markets, ensuring brand consistency and on-time delivery.* Lead cross-functional coordination to secure development, production and distribution timelines.* Monitor implementation of gifting guidelines across markets and support local teams in maximizing impact.* Track performance, share best practices and drive continuous improvement. **Global Trade Marketing Community Leadership*** Build and animate a global Trade Marketing & Merchandising community.* Establish governance, routines and new way of workings with markets.* Facilitate sharing of successful initiatives, learnings and best practices.* Act as the key point of contact for Trade Marketing leaders across countries* Challenge existing ways of working and identify opportunities to simplify, harmonize and increase effectiveness across markets.* Drive capability building by sharing best practices, tools and innovative approaches. **Retail & Omnichannel Strategy*** Partner with e-commerce teams to strengthen O2O (Offline-to-Online) and O2O2O activation strategies.* Identify new retail trends, consumer expectations and emerging formats to feed future retail innovation.* Recommend new approaches to enhance visibility, conversion and shopper engagement across channels.* Bring an external perspective on retail and shopper trends to continuously challenge and enrich Mustela's approach.* Pilot test-and-learn initiatives to identify new growth and engagement opportunities.**Profile Description :****Leadership Expectations**The role requires:* Ability to connect brand, commercial and consumer objectives* Cross-functional collaboration* Innovation mindset* Ability to challenge existing practices constructively and drive continuous improvement.* Growth mindset and learning agility.* Consumer & shopper centricity* Proactive and solution-oriented attitude.* Strong ownership and accountability. **Skills & Experience*** Trade Marketing expertise* Category Management* Retail Excellence* Omnichannel Strategy* Promotion Effectiveness* Shopper Marketing* Community Building* Project Leadership* Performance Analytics **Profile*** 3 to 5 years experience (ou successfull experience) in Trade Marketing, Category Management, Commercial Excellence, Retail Activation or related commercial functions* Strong understanding of retail realities and shopper dynamics with a hands-on and pragmatic approach.* Ability to challenge the status quo, bring fresh perspectives and identify opportunities for improvement.* Entrepreneurial mindset with a strong sense of ownership and initiative* Demonstrated ability to influence and mobilize diverse stakeholders across functions and geographies* Excellent project management and prioritization skills in complex international environments* Strong analytical capabilities combined with business acumen and customer centricity* Curiosity, agility and willingness to learn and continuously improve ways of working* FMCG experience strongly preferred* Fluent English communication skills (oral and written)