CHEF DE PRODUIT GLOBAL RETAIL & TRADE MARKETING

Laboratoires Expanscience; France; On-site; EUR 90,000 - 120,000; Full time

Job summary

Laboratoires Expanscience, through its Mustela brand, seeks a Chief Global Product & Trade Marketing to define and drive retail excellence across all markets. You will shape global guidelines for retail experience, shopper journey, and omnichannel activation, collaborating with markets, e-commerce, product development and commercial teams.

The role emphasizes leadership of a global Trade Marketing community, governance for gifts, and coordination of cross-functional initiatives to improve

Responsibilities

• Retail Experience, Merchandising & Brand Execution guidelines deployment.
• Develop global category vision and merchandising recommendations.
• Define governance for gifts and parents accessories globally.
• Lead annual gifting catalogue development and delivery.
• Lead global Trade Marketing community leadership across markets.
• Partner with e-commerce and channels to strengthen omnichannel activation.

Job description

CHEF DE PRODUIT GLOBAL RETAIL & TRADE MARKETING / GLOBAL RETAIL & TRADE MARKETING PROJECT MANAGER

Each person's potential contributes to success for all! We're Hiring!

Mission

As a member of the Global Brand Experience team, you will shape and drive Mustela's retail excellence strategy across all channels and markets. You will be responsible for defining the global vision and guidelines for retail excellence, shopper experience, trade marketing and omnichannel activation, ensuring consistency across physical and digital touchpoints. Working closely with markets, e-commerce, product development and commercial teams, you will act as a strategic partner to elevate the brand experience, accelerate business performance and support Mustela's evolution from a baby brand to a family brand. You will also play a key role in building and animating a global community of Trade Marketing and Merchandising leaders across countries, fostering best practice sharing and capability building.

Key Responsibilities

• Retail Experience, Merchandising & Brand Execution: Lead the deployment and continuous evolution of global merchandising guidelines to support the brand and portfolio transformation. Support markets in adapting and implementing global standards locally while ensuring brand consistency. Ensure retail executions align with Mustela's visual identity, design codes, and communication principles. Collect market feedback, identify best practices and recommend enhancements to strengthen retail visibility, shopper navigation and brand impact at the point of sale. Foster consistency across retail, e-commerce, medical and brand ecosystems to deliver a seamless omnichannel experience.
• Category & Shopper Excellence: Develop a global category vision supporting Mustela's growth ambitions. Build category management principles and merchandising recommendations. Partner with countries to identify growth drivers and improve category performance. Translate shopper insights into actionable retail and activation recommendations. Ensure strong coherence between category strategy, innovation priorities and portfolio evolution.
• International trade marketing Mustela gifts and families’s accessories strategy: Define and implement global governance for gifts and parents accessories products, promotional products and services. Ensure compliance with global guidelines and monitor local implementation if applicable. Coordinate stakeholders to secure timely delivery and continuous improvement of the offer. Ensure the optimization of international stocks to reduce related expenses.
• Gifts and accessories orders: Develop and deploy the annual global gifting catalogue for markets, ensuring brand consistency and on-time delivery. Lead cross-functional coordination to secure development, production and distribution timelines. Monitor implementation of gifting guidelines across markets and support local teams in maximizing impact. Track performance, share best practices and drive continuous improvement.
• Global Trade Marketing Community Leadership: Build and animate a global Trade Marketing & Merchandising community. Establish governance, routines and new way of workings with markets. Facilitate sharing of successful initiatives, learnings and best practices. Act as the key point of contact for Trade Marketing leaders across countries. Challenge existing ways of working and identify opportunities to simplify, harmonize and increase effectiveness across markets. Drive capability building by sharing best practices, tools and innovative approaches.
• Retail & Omnichannel Strategy: Partner with e-commerce teams to strengthen O2O (Offline-to-Online) and O2O2O activation strategies. Identify new retail trends, consumer expectations and emerging formats to feed future retail innovation. Recommend new approaches to enhance visibility, conversion and shopper engagement across channels. Bring an external perspective on retail and shopper trends to continuously challenge and enrich Mustela's approach. Pilot test-and-learn initiatives to identify new growth and engagement opportunities.

Profile Description : Leadership Expectations

• Ability to connect brand, commercial and consumer objectives
• Cross-functional collaboration
• Innovation mindset
• Ability to challenge existing