Global Growth Marketing Leader — Data-Driven & AI-Enabled

GONG; Saint-Nazaire; On-site; EUR 80,000 - 120,000; Full time

Job summary

A dynamic retail brand in Auvergne-Rhône-Alpes is seeking a Head of Marketing to drive global growth and scale the brand internationally. This executive role involves creating a data-driven marketing strategy, leading various media channels, and partnering with teams for successful campaigns. The ideal candidate has extensive experience in performance marketing and a passion for retail culture, with fluency in both English and French. This is a full-time position offering significant leadership opportunities.

Qualifications

• 7–10 years in marketing leadership, preferably in a DNVB or e-commerce environment.
• Solid knowledge of retail and active participation in surf culture.
• Hands-on experience integrating AI into marketing workflows.

Responsibilities

• Build and execute a bold, ROI-driven marketing strategy.
• Lead all paid media channels and push performance.
• Design a powerful CRM and loyalty engine to maximize CLV.

Skills

Growth leadership

Performance marketing

CRM expertise

Advanced analytics

Fluent in English & French

Tools

GA

Klaviyo

Shopify

Looker

Job description

Company

Founded in 1996,

sharing our passion for board sports with the world.

Today, with

Company

Founded in 1996, GONG has grown from a pioneering French surf brand into a fast-scaling international player, driven by one mission: sharing our passion for board sports with the world.

Today, with 100+ employees and €30M turnover, GONG is expanding rapidly, blending innovation, lifestyle, and performance across Surf, SUP, Kite, and Wing Foil.

Our DNA is simple: Sharing.

• Sharing our creations.
• Sharing our know-how.
• Sharing our lifestyle.
• And above all, sharing with everyone.
  
  

Our model is disruptive.

By cutting out intermediaries, GONG makes premium gear accessible to all: expert advice, flawless service, unbeatable prices.

The result: Everyone can enjoy the water at the highest level.

Job Opportunity

We are looking for a Head of Growth (Marketing) to drive GONG’s global growth and scale the brand internationally. Reporting directly to Patrice Guénolé, this role is at the heart of our transformation into a global icon.

You will be the architect of a data-driven marketing engine, combining creativity, performance, and cutting-edge technology to fuel our next stage of growth.

Your Mission

Build and execute a bold, ROI-driven marketing strategy.

• Lead all paid media channels (Meta, Google, TikTok, YouTube) and push performance to the next level.
• Design a powerful CRM and loyalty engine (Klaviyo, Shopify, Brevo) that maximizes Customer Lifetime Value.
• Harness AI and data science to personalize journeys, predict behaviour, and unlock growth opportunities.
• Turn insight into action through advanced analytics and clear KPI reporting.
• Partner with Communication, Product, and E-commerce to deliver seamless launches and campaigns.
  
  

👉 A role for a visionary leader who can balance strategy and execution, with the ambition to take a disruptive brand global.

Your Profile

We’re looking for a growth leader with the vision, expertise, and passion to match our ambitions:

• With a solid knowledge of our universe through:
• Professional experience in the industry
• Active practice of our sports
• Deep understanding of products and surf culture
• Hands-on use of our equipment
• Proven track record (7–10 years) in marketing leadership, performance marketing, or growth strategy in a DNVB or e-commerce environment.
• Strong mastery of Ads (Meta, Google, TikTok, YouTube) with a data-first mindset.
• Deep expertise in CRM, retention, and marketing automation with focus on CLV.
• Advanced skills in analytics (GA, Looker, attribution) and comfort with data-driven decision-making.
• Hands-on experience integrating AI into marketing workflows.
• Strong leadership, analytical mindset, and culture of experimentation.
• Fluent English & French. Other languages are a plus.