Global Eyewear Marketing Leader

EssilorLuxottica; Charenton-le-Pont; Sur place; EUR 90 000 - 140 000; Plein temps

Résumé du poste

Luxottica in Île-de-France seeks a Global Marketing Manager to lead Stellest product marketing and myopia control initiatives. You will build the value proposition, define marketing mix, and coordinate with R&D, CMI, BMI, Operations, Finance, and Legal to accelerate growth globally.

We expect a master’s in International Marketing and at least 8 years of experience in leading innovation, developing new product concepts, and positioning across international teams.

Qualifications

• Fluency in English (written and spoken).
• 8+ years experience in leading innovation and bringing new product concepts to market.
• International/multicultural marketing experience is essential.

Responsabilités

• Define Stellest product marketing strategy and lead the innovation journey.
• Coordinate with R&D, CMI, BMI, Operations, Finance, Legal to accelerate growth.
• Develop and monitor 360° Stellest product launch packages for multiple markets.
• Create content and marketing materials for target segments (opticians, ophthalmologists, prescribers, consumers).

Connaissances

Fluent English

Marketing strategy

Cross-cultural teamwork

Formation

Master's degree in International Marketing

Description du poste

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over150 countriesaccess to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over190,000 dedicated employeesaround the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

About the role :

As a global Marketing Manager, you will be responsible for supporting the launch of major innovations and activations of Stellest by building the necessary elements to maximize the value proposition of Stellest products & brand and myopia control categories, in order to accelerate growth and their commercial impact in the markets.

What you will do :

Help defineStellestinnovation and marketing strategies and managenew product innovationjourney, from product definition to value creation assumptions, in coordination with the support functions (R&D, CMI, BMI, Operations, Quality, Finance, Legal, etc.),to accelerateStellestbrand and product growth (product portfolio, price positioning, distribution strategy, etc.).

Lead regular exchanges with regional or local marketing teams or sales teams to ensure the exchange of best practice.

Identifyconsumer needs andnew trends, assess market opportunities and needs.

Competitive intelligence: monitoring,understandingand analysing competing offers (price, positioning, claims, etc.).

Work asa main contributorof the project team,develop and validateStellestinnovations and the creation of internal project documents.

DefineStellestproduct marketing mix in line with the strategies defined.

Analyse results and propose appropriate development actions and/or corrective actions based on risk analysis.

Support and monitor Stellest market launches worldwide, while ensuring rapid execution and consistency with the defined strategy.

Support and monitorStellestmarket launches worldwide, while ensuring rapid execution and consistency with the defined strategy.

Ensureinternal communication/training on product innovations.

Monitor sales and producing analysis reports toidentifybusiness opportunities.

Develop360° multi-targetStellestproduct launchpackage(consumers, Eye CareProfessionalsand prescribers) to support and acceleratemyopia controlcategory,productawarenessand drive to sales.

Createsales materials in collaboration with the teams of global marketing experts (creative hub, media, etc.).

Defineand createcontent and marketing materials (brochures, sales aids, demonstration tools, point-of-sale displays, etc.) specific to each target/customer segment (partner opticians, optometrists, ophthalmologists, complementary health insurance providers, consumers, etc.).

Develop andmonitortrade marketing campaigns (promotions, customer events, etc.) in coordination with the marketing and sales teams.

Monitor the implementation ofproduct launchpacks and in-store sales aids.

Develop product launch training with training teams.

What sets you apart :

• Fluent in English (written and spoken), Chinese/Mandarin is a plus
• A level of knowledge equivalent to a master’s degree as an International Marketing specialist, and extensive experience in leading innovation, developing new product concepts and positioning, in an international and multicultural environment.
• Degree in optics and/or experience as an optician/optometrist is a plus.
• The job requires an excellent understanding of the complete marketing mix and the ability to build a consumer approach as well as operational BtoB marketing actions.
• Strong interpersonal skills, in particular the ability to work effectively with a wide variety of upstream and downstream partners in an international environment.
• Comfortable communicating in front of an audience, working as part of a team and leading a 360° project.
• Curiosity to acquire and deepen knowledge in the field of optics.
• Ability to think "consumer" and to lead more operational B2B2C marketing actions.
• Be able to structure a strategicrecommendation, build,and share a vision on the subjects.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.