Global Digital Marketing Lead — B2B Life Sciences

Lonza Group; Colmar; Hybride; EUR 60 000 - 84 000; Plein temps

Avantages offerts par ce poste

Dynamic work culture

Inclusive workplace

Competitive salary

Benefits package

Résumé du poste

Lonza is seeking a Senior Manager, Global Digital Marketing to lead the ACHIEVAE platform marketing strategy and execution. The role blends platform marketing, channel management, and cross-functional collaboration with product marketing, regional teams, and IT.

Based in Colmar and offered as a hybrid role, you will drive multi-channel campaigns, optimize performance, and report on KPIs such as traffic, conversions, and CAC while shaping an ambitious digital roadmap for CHI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of digital marketing platforms, campaigns, and performance reporting.
• Experience in a global B2B Life Sciences environment.

Responsabilités

• Lead digital marketing strategy and execution across paid, owned, and earned channels.
• Plan multi-channel campaigns aligned with business objectives and optimize funnel performance.
• Own marketing automation, lead nurturing, onboarding, and lifecycle campaigns.

Connaissances

Digital marketing

Campaign management

Analytics

Cross-functional collaboration

Formation

Bachelor’s degree in Marketing/Communications

MBA preferred

Outils

Marketing automation

SEO/SEM

Google Analytics

Description du poste

Lonza is seeking a Senior Manager, Global Digital Marketing to lead the ACHIEVAE platform marketing strategy and execution. The role blends platform marketing, channel management, and cross-functional collaboration with product marketing, regional teams, and IT.

Based in Colmar and offered as a hybrid role, you will drive multi-channel campaigns, optimize performance, and report on KPIs such as traffic, conversions, and CAC while shaping an ambitious digital roadmap for CHI.