Marketing & web marketing manager (BIOTECH)

AgileBio; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

AgileBio is seeking a full-time Marketing & Web Marketing Manager in Paris. The role involves planning, executing, and optimizing marketing campaigns for LabCollector and other solutions across various channels.

Key responsibilities include managing the website, overseeing SEO/SEM, and handling e-commerce activities. Candidates should possess strong marketing skills, project management experience, and familiarity with biotech environments. A Master’s degree in a related field is essential.

Qualifications

• Strong marketing skills and strategic planning.
• Experience in project management.
• Hands-on e-commerce and online sales experience.
• Proficiency in web analytics, SEO, and SEM.
• Ability to create digital content for scientific audiences.
• Excellent communication skills in English; French beneficial.
• Familiarity with biotech or lab workflows is a plus.
• Master’s degree or equivalent experience is required.

Responsabilités

• Plan, execute, and optimize marketing campaigns.
• Manage the company website and oversee SEO/SEM.
• Coordinate email and content marketing initiatives.
• Monitor performance using web analytics tools.
• Manage e-commerce product presentation and conversion.

Connaissances

Marketing skills

Project management

E-commerce

Web analytics

Digital content creation

Communication skills

Biotech familiarity

Formation

Master’s degree in Marketing or related field

Outils

SEO/SEM tools

Analytics software

Description du poste

Company Description AgileBio develops scientific IT solutions for laboratories, R&D, biotech, and pharmaceutical organizations. Its flagship product, LabCollector, is one of the first full-web Laboratory Information Management Systems (LIMS), available as a SaaS cloud solution or on-premises. The company’s modular platform and straightforward setup are designed to support small to large labs, from academic research groups to global pharma. LabCollector combines an easy-to-use LIMS with an Electronic Lab Notebook to streamline data management and daily lab operations. AgileBio focuses on practical, scalable tools that help scientific teams work more efficiently and securely.

Role Description This is a full-time, on-site Marketing & Web Marketing Manager role based in Paris. The person in this role will plan, execute, and optimize marketing campaigns to promote LabCollector and other AgileBio solutions across digital and traditional channels. Daily responsibilities include managing the company website, overseeing SEO/SEM initiatives, coordinating email and content marketing, and monitoring performance with web analytics tools. The role also involves managing e-commerce activities, such as online product presentation, pricing updates, and conversion optimization. The Marketing & Web Marketing Manager will collaborate with sales, product, and technical teams to develop go-to-market strategies, create targeted messaging for biotech and lab audiences, and ensure consistent brand positioning.

Qualifications

• Strong marketing skills, including strategic planning, campaign management, and brand positioning in B2B or biotech/technology environments.
• Experience in project management, with the ability to coordinate timelines, budgets, and cross-functional stakeholders.
• Hands‑on experience with e‑commerce and online sales funnels, including product pages, pricing, and conversion optimization.
• Proficiency in web analytics and online marketing, including SEO, SEM, and performance tracking to inform data‑driven decisions.
• Ability to create and oversee digital content (e.g., website copy, emails, landing pages) tailored to scientific and technical audiences.
• Excellent written and verbal communication skills in English; proficiency in French is highly beneficial.
• Familiarity with biotech, laboratory workflows, or scientific software solutions is a strong plus.
• Master’s degree in Marketing, Business, Communications, Life Sciences, or a related field, or equivalent practical experience. If scientific master, then must have a double training in marketing of some sort.
• Comfort working in a fast-paced, innovative environment and collaborating closely with international teams.

Must have:

• Marketing experience
• Agentic AI expertise
• Adwords certification
• Scientific background with lab experience or previous work in the market