Global Customer Marketing Lead - Hybrid, Data-Driven

Ivalua; Massy; Hybride; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Snacks & weekly office lunches

Global team & international exposure

Résumé du poste

Ivalua seeks a hands-on Customer Marketing Manager to own customer marketing execution across 3 geographies. You will drive journeys from advocacy to demand generation, shaping campaigns that turn users into advocates and strengthen our reference base.

You will partner with Customer Success, Sales, Product Marketing and Digital Marketing to ensure a consistent voice, use analytics to target accounts, and measure program impact.

Qualifications

• 6+ years in B2B marketing with enterprise SaaS experience.
• Strong core in customer marketing, advocacy, digital or lifecycle marketing.
• Account Based Marketing experience and enterprise client focus.
• Fluency in English and French.
• Experience with CRM, marketing automation, and data dashboards.

Responsabilités

• Own globally delivered nurture and upsell programs end-to-end.
• Support ABM strategy, segment definition, and governance.
• Develop reference base by nurturing customers, advocates, and speakers.
• Act as voice of the customer to other teams (Product Marketing, Customer Success).
• Measure program performance with clear metrics and dashboards.

Connaissances

B2B marketing

Customer marketing

ABM

Data analysis

CRM & MA tools

English + French

Outils

CRM systems

Marketing automation

BI dashboards

Description du poste

Ivalua seeks a hands-on Customer Marketing Manager to own customer marketing execution across 3 geographies. You will drive journeys from advocacy to demand generation, shaping campaigns that turn users into advocates and strengthen our reference base.

You will partner with Customer Success, Sales, Product Marketing and Digital Marketing to ensure a consistent voice, use analytics to target accounts, and measure program impact.