Global Culture & Influence Lead

Danone; Paris; Hybride; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Yearly bonus

Homeworking (flexible)

Danone Academy France training

Volunteering days (up to 3 per year)

Parental leave options

Pension plan

Health care plan

Navigo pass coverage

Résumé du poste

Danone is seeking a Culture, PR & Influence Manager to accelerate transformation toward consumer-centric, digitally enabled, and influence-led communication. This role will shift from visibility-driven campaigns to relevance-driven ecosystems, placing influence, creators and culture at the heart of brand growth.

Aligned with ICP and Digital Engine roadmap, you will drive earned media strategies that are consumer-first, insight-led, and integrated across Paid/Owned/Earned/Shopper, powered by

Qualifications

• You have at least 6 years in PR, Influence, Culture or Integrated Communications.
• You have mastery of global PR & Influence ecosystem, creator economy & digital platforms and cultural strategy & trend analysis.
• You are a strategic thinker with strong integrated planning mindset.
• You have strong stakeholder management (global / local / agencies).
• You are able to operate in complex, matrix organizations.
• You have a consumer-first mindset and are culturally curious; you like test & learn and have an entrepreneurial approach.
• You have a real passion for digital transformation & innovation.
• You're fluent in english.

Responsabilités

• Leverage social listening, cultural insights and data to uncover growth opportunities.
• Anchor brands in culture with high-impact activations (events, collabs, IPs).
• Coordinate influencers, PR, social and media into a single ecosystem.
• Drive adoption of Danone’s Influence roadmap across markets.
• Deploy and scale tools and frameworks (Share of Influence, Traackr, KPI models).
• Develop learning programs and capabilities for Danoners.
• Foster a global community of influence practice.

Description du poste

Danone is seeking a Culture, PR & Influence Manager to accelerate transformation toward consumer-centric, digitally enabled, and influence-led communication. This role will shift from visibility-driven campaigns to relevance-driven ecosystems, placing influence, creators and culture at the heart of brand growth.

Aligned with ICP and Digital Engine roadmap, you will drive earned media strategies that are consumer-first, insight-led, and integrated across Paid/Owned/Earned/Shopper, powered by