CDI - Global Culture, PR & Influence Manager - (M/F)

Danone; Paris; Sur place; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Yearly bonus

Homeworking (flexible)

Danone Academy France training

Volunteering days (up to 3 per year)

Parental leave options

Pension plan

Health care plan

Navigo pass coverage

Résumé du poste

Danone is seeking a Culture, PR & Influence Manager to accelerate transformation toward consumer-centric, digitally enabled, and influence-led communication. This role will shift from visibility-driven campaigns to relevance-driven ecosystems, placing influence, creators and culture at the heart of brand growth.

Aligned with ICP and Digital Engine roadmap, you will drive earned media strategies that are consumer-first, insight-led, and integrated across Paid/Owned/Earned/Shopper, powered by

Qualifications

• You have at least 6 years in PR, Influence, Culture or Integrated Communications.
• You have mastery of global PR & Influence ecosystem, creator economy & digital platforms and cultural strategy & trend analysis.
• You are a strategic thinker with strong integrated planning mindset.
• You have strong stakeholder management (global / local / agencies).
• You are able to operate in complex, matrix organizations.
• You have a consumer-first mindset and are culturally curious; you like test & learn and have an entrepreneurial approach.
• You have a real passion for digital transformation & innovation.
• You're fluent in english.

Responsabilités

• Leverage social listening, cultural insights and data to uncover growth opportunities.
• Anchor brands in culture with high-impact activations (events, collabs, IPs).
• Coordinate influencers, PR, social and media into a single ecosystem.
• Drive adoption of Danone’s Influence roadmap across markets.
• Deploy and scale tools and frameworks (Share of Influence, Traackr, KPI models).
• Develop learning programs and capabilities for Danoners.
• Foster a global community of influence practice.

Description du poste

About the Job

Danone does not seek to be the best company in the world, but better for the world! That’s why today 70% of our global businesses have achieved B-Corp certification.

B Corp is the compass of Danone Impact Journey, our sustainability roadmap! This certification allows us to challenge ourselves in order to continuously improve and measure our social and environmental performance.

The Integrated Brand Communication (IBC) team is looking for a Culture, PR & Influence Manager to accelerate Danone’s transformation towards consumer‑centric, digitally enabled, and influence‑led communication. This role will be instrumental in shifting Danone from visibility‑driven campaigns to relevance‑driven ecosystems, placing influence, creators, and culture at the heart of brand growth.

Aligned with Danone’s Integrated Communication Planning (ICP) and Digital Engine roadmap, you will drive earned media strategies that are

• Consumer‑first & insight‑led
• Integrated across Paid / Owned / Earned / Shopper
• Powered by creators, data & culture
• Scalable globally, relevant locally

Your Missions

• Leverage social listening, cultural insights & data to unlock growth opportunities
• Anchor brands in culture & passion points, delivering high‑impact activations (events, collabs, IPs)
• Orchestrate influencers, PR, social & media into one integrated ecosystem
• Drive adoption of Danone’s Influence roadmap across markets
• Deploy and scale key tools & frameworks (Share of Influence, Traackr, KPI models)
• Build learning programs, training & capabilities for Danoners
• Foster a global community of influence practice

Key Deliverables

• Develop integrated earned‑first communication strategies within Integrated Communication Planning (ICP), with consumer centricity & cultural relevance as a North Star, driving reach and engagement
• Build creator ecosystems & partnership strategies to anchor brands in culture and deliver breakthrough activations
• Lead the development of cultural activation frameworks and flagship cases, showcasing excellence & creativity with key partners
• Drive global playbooks, toolkits & capability programs to scale best practices across markets
• Implement and manage robust, standardized measurement frameworks & dashboards, ensuring continuous performance improvement

Key Metrics

• Share of Influence (visibility, impact, trust)
• Engagement & cultural relevance (buzz, sentiment, conversation)
• Integrated Communication Planning (ICP) adoption & quality of Influencer integration
• Contribution to business outcomes (conversion, brand equity)

Employer Commitments

• The guarantee of a relevant, competitive and scalable compensation package, through external benchmark and internal equity. It consists among other things of a fixed salary, an yearly bonus, gain sharing.
• Flexibility of work and workplaces, such as weekly homeworking.
• Skills development for all, thanks to our Danone Academy France and through a year‑round managerial conversation cycle.
• The possibility to use up to 3 days a year of volunteering through the platform Vendredi.
• Parenting policy benefits, such as extended Parental Leave (14 additional maternity/paternity days covered), or the ability to convert some earnings into time off.
• Other benefits include a complementary pension scheme, health care plan, CSE, 100% of the Navigo pass covered

About you

• You have at least 6 years in PR, Influence, Culture or Integrated Communications
• Strong mastery of global PR & Influence ecosystem, creator economy & digital platforms and cultural strategy & trend analysis
• Strategic thinker with strong integrated planning mindset
• Strong stakeholder management (global / local / agencies)
• Ability to operate in complex, matrix organizations
• You have a consumer‑first mindset and are culturally curious; you like test & learn and have an entrepreneurial approach
• You have a real passion for digital transformation & innovation
• You're fluent in english

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, as individuals. We will therefore consider all applications by fostering an inclusive work culture where everyone can feel at home.

We have also chosen to remove inclusive writing from our job offers because its complexity penalizes people with cognitive disabilities, including dyslexia, dysphasia, or apraxia.

• All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, gender identity, disability…