Global Brand Strategy Leader

Lyreco Group (Italy); Valenciennes; Hybride; EUR 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Performance bonuses

Diversity commitment

Work-life balance initiatives

Résumé du poste

Lyreco Group seeks a Group Brand Director to define brand strategy and messaging, and to manage branding campaigns across Lyreco markets. The role reports to the Group Marketing & Digital Director and requires strategic leadership with senior stakeholders.

The candidate will own brand platform, alignment across countries, and orchestration of global branding efforts, balancing global standards with local adaptation.

Qualifications

• Master's degree in Marketing, Communications, or Business.
• 10–15+ years of brand strategy, marketing, or corporate communications; director level experience.

Responsabilités

• Define brand strategy and positioning to drive global brand awareness.
• Oversee brand architecture, platform, and book; ensure consistency across markets.
• Lead strategic agency selection and management for creative, branding, and communications.

Connaissances

Brand strategy

Stakeholder management

Agency leadership

Global branding

Omnichannel

Storytelling

Formation

Master's degree in marketing, communications, or business

Description du poste

Lyreco Group seeks a Group Brand Director to define brand strategy and messaging, and to manage branding campaigns across Lyreco markets. The role reports to the Group Marketing & Digital Director and requires strategic leadership with senior stakeholders.

The candidate will own brand platform, alignment across countries, and orchestration of global branding efforts, balancing global standards with local adaptation.