Global Brand Director: Strategy & Campaign Leadership

Lyreco Group (Italy); Valenciennes; Hybride; EUR 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Hybrid working model (2 days per week)

Performance bonuses

Diversity & inclusion initiatives

Résumé du poste

Lyreco Group is seeking a Group Brand Director (F/M) to shape brand strategy, messaging and campaigns across Lyreco markets. This senior leadership role reports to the Group Marketing & Digital Director and requires strong stakeholder engagement at the highest level.

You will own the brand platform, brand book and global campaigns, ensure brand consistency across all channels and oversee strategic agencies while enabling local adaptation across countries and subsidiaries.

Qualifications

• Master's degree in Marketing, Communications, or Business.
• 10–15+ years of experience in brand strategy, marketing, or corporate communications.
• Proven track record defining and rolling out brand platforms, books, and global campaigns.
• Experience aligning brand strategy with customer experience and omnichannel touchpoints.
• Excellent stakeholder management across markets and senior leadership.
• Experience managing creative, branding, or communications agencies.

Responsabilités

• Define brand strategy and messaging across Lyreco markets.
• Develop branding campaigns to raise global brand awareness.
• Lead selection and management of creative and communications agencies.
• Ensure brand consistency across all markets and channels.
• Collaborate with Group Marketing & Digital Director and senior leadership.
• Set global brand standards while enabling local adaptation.

Connaissances

Brand strategy

Stakeholder management

Agency leadership

Global branding

Strategic storytelling

Cross-functional collaboration

Formation

Master's Degree in Marketing/Communications/Business

Description du poste

Lyreco Group is seeking a Group Brand Director (F/M) to shape brand strategy, messaging and campaigns across Lyreco markets. This senior leadership role reports to the Group Marketing & Digital Director and requires strong stakeholder engagement at the highest level.

You will own the brand platform, brand book and global campaigns, ensure brand consistency across all channels and oversee strategic agencies while enabling local adaptation across countries and subsidiaries.