Global Brand Strategy Director – Growth & Insights

Landor; Paris; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

CBA, a WPP company, is seeking a senior strategist in Paris to lead high-impact brand and business challenges across global accounts. You will guide senior client decisions, shape strategic platforms, and translate complex data into compelling narratives for cross-disciplinary teams.

You’ll work within a hybrid model, collaborating with multidisciplinary experts to drive growth, brand positioning, and measurable impact, while embracing AI-driven methods to accelerate delivery.

Qualifications

• Significant experience in strategy, with a proven track record of leading high-impact brand and business challenges.
• Strong analytical capability, including the synthesis of qualitative and quantitative research into clear, actionable recommendations.
• Exceptional narrative and presentation skills, with the ability to structure complex information into persuasive executive-level stories.

Responsibilities

• Lead high-impact strategic thinking, influence senior client decisions and turn complex insights into clear, decisive action.
• Take a pivotal strategic role on one of our key global accounts, working across a diverse portfolio of brands and supporting other accounts as demand requires.
• Build trusted, long-term client relationships and provide strategic leadership across multidisciplinary teams.
• Own strategic deliverables from hypothesis through to recommendation, creating compelling narrative arcs and high-impact client presentations.
• Translate qualitative and quantitative research into robust recommendations that shape brand positioning and drive growth.
• Formulate sharp hypotheses, design primary and secondary research, and interrogate complex datasets to uncover high-value insights.
• Assess brand performance, competitive landscapes and cultural shifts to identify clear opportunities for growth.
• Establish efficient workflows that enable high-quality strategic delivery across multiple demanding projects.
• Apply AI tools, modern research techniques and innovative methodologies to improve efficiency and accelerate delivery.
• Develop briefs, points of view and strategic platforms that inspire breakthrough, award-winning creative work.
• Lead strategic thinking for pitches, identify organic growth opportunities within existing accounts and contribute to winning new business.
• Manage project targets, budgets and delivery, ensuring strategic ambition is matched by commercial rigour.
• Influence clients and multidisciplinary teams with confidence, clarity and a compelling point of view.

Skills

Strategy leadership

Analytical capability

Narrative & presentation

Global accounts experience

Commercial mindset

Curiosity about AI

Tools

AI tools

Job description

CBA, a WPP company, is seeking a senior strategist in Paris to lead high-impact brand and business challenges across global accounts. You will guide senior client decisions, shape strategic platforms, and translate complex data into compelling narratives for cross-disciplinary teams.

You’ll work within a hybrid model, collaborating with multidisciplinary experts to drive growth, brand positioning, and measurable impact, while embracing AI-driven methods to accelerate delivery.