Global 360 GTM Intern - Beauty Marketing

The Estée Lauder Companies; Neuilly-sur-Seine; Hybride; EUR 9 400 - 16 000; Plein temps

Avantages offerts par ce poste

Up to 2 days remote per week

Salary up to 1,400 euros

Product benefits

Résumé du poste

The Estée Lauder Companies’ Darphin and Lab Series brands offer a 6-month Global 360 Go-to-Market internship in Neuilly-sur-Seine. You will support Brand Digital Marketing & CRM, 360 activations, product launches, portfolio reactivation and paid media, reporting to the Global Commercial Innovation Marketing Manager within GTM.

Work closely with regions, affiliates and internal teams; assist with Limited Editions, Online/E-commerce projects and CRM assets to enhance the online journey and loyalty.

Qualifications

• University Degree or equivalent in Marketing or Business.
• Minimum 2 6-month internships completed with previous experience in Product Marketing, Operational Marketing or GTM in the Beauty, Luxury, Hospitality, Home or Fashion Industries is desired.
• Perfectly fluent in French and in English (minimum A level in both).
• Ability to handle a multitude of projects in fast-paced environment, flexibility in ways of working – adaptable.
• Analytical, resourceful, autonomous, and proactive attitude, follow through on projects owned.
• Should demonstrate a passion and knowledge for the Beauty business; be keenly aware of market trends, brands & new innovations.
• Possess excellent oral and written communication, creative and computer skills.
• Be a team player, able to build strong relationships with cross-functional and affiliate teams.

Responsabilités

• Propose and identify brand development opportunities for limited editions.
• Research, benchmark and develop ideas for limited editions, sets, GWP and samples.
• Support project feasibility analysis, including COGS, margins and profitability.
• Assist with project management and creative briefs for campaigns and limited editions.
• Conduct competitive benchmarking across the Luxury and Beauty industry.
• Identify best practices and emerging opportunities.
• Support Consumer Marketing presentations for top management, regional and market teams.
• Build strong relationships with regions and markets.
• Gather global marketing strategies, guidelines and materials, as well as market requests and needs.
• Coordinate with Marketing and Creative teams to ensure smooth communication and alignment on content, assets and processes.
• Brief Creative and Product Marketing teams to develop e-commerce assets and online campaigns.
• Develop engaging, conversion-oriented digital content.
• Follow up with markets on the implementation of global visuals.
• Support CRM assets to improve the online customer journey and customer loyalty.
• Manage e-commerce projects around key traffic moments, including landing pages and animated content across channels.

Connaissances

Fluent in French

Fluent in English

Analytical

Autonomous

Proactive

Team player

Formation

University Degree or equivalent in Marketing or Business

Description du poste

The Estée Lauder Companies’ Darphin and Lab Series brands offer a 6-month Global 360 Go-to-Market internship in Neuilly-sur-Seine. You will support Brand Digital Marketing & CRM, 360 activations, product launches, portfolio reactivation and paid media, reporting to the Global Commercial Innovation Marketing Manager within GTM.

Work closely with regions, affiliates and internal teams; assist with Limited Editions, Online/E-commerce projects and CRM assets to enhance the online journey and loyalty.