German Content Marketing Specialist (VIE)

ChapsVision; Paris; On-site; EUR 16,000 - 27,000; Full time

Job summary

ChapsVision is seeking a Content Marketing Specialist to deploy content strategy across French- and German-speaking markets. You will design, produce and optimize high-value content while ensuring editorial consistency and brand tone.

You will collaborate with Marketing, Communications, Product, Sales, Pre-Sales and Customer Success teams to drive brand awareness, acquisition and lead generation.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Journalism, Literature or a related field.
• At least 5 years of experience in Content Marketing, Content Management, Content Strategy or B2B/Tech journalism.
• Excellent B2B writing skills and strong knowledge of SEO and content marketing principles.
• Fluent German is mandatory, combined with either fluent French or fluent English.
• Proficiency with content and marketing tools: CMS, analytics, SEO tools, project planning tools and generative AI.

Responsibilities

• Define and manage the editorial strategy for French- and German-speaking markets.
• Create and produce content: articles, white papers, case studies, newsletters, social content, videos, webinars.
• Measure and optimize performance: track traffic, engagement, SEO, conversions and leads.
• Collaborate with Marketing & Sales to create content for campaigns and enablement materials.
• Manage external partners: brief freelancers/agencies and ensure deadlines are met.

Skills

B2B writing

SEO knowledge

Content marketing

CMS proficiency

Analytics mindset

Generative AI

Education

Bachelor’s or Master’s degree in Marketing/Communications/Journalism/Literature or related field

Tools

CMS

Analytics tools

SEO tools

Project planning tools

Generative AI tools

Job description

ChapsVision is seeking a Content Marketing Specialist to deploy content strategy across French- and German-speaking markets. You will design, produce and optimize high-value content while ensuring editorial consistency and brand tone.

You will collaborate with Marketing, Communications, Product, Sales, Pre-Sales and Customer Success teams to drive brand awareness, acquisition and lead generation.