Content Marketing Specialist - VIE Contract

ChapsVision; Paris; On-site; EUR 16,000 - 27,000; Full time

Job summary

ChapsVision is seeking a Content Marketing Specialist to deploy content strategy across French- and German-speaking markets. You will design, produce and optimize high-value content while ensuring editorial consistency and brand tone.

You will collaborate with Marketing, Communications, Product, Sales, Pre-Sales and Customer Success teams to drive brand awareness, acquisition and lead generation.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Journalism, Literature or a related field.
• At least 5 years of experience in Content Marketing, Content Management, Content Strategy or B2B/Tech journalism.
• Excellent B2B writing skills and strong knowledge of SEO and content marketing principles.
• Fluent German is mandatory, combined with either fluent French or fluent English.
• Proficiency with content and marketing tools: CMS, analytics, SEO tools, project planning tools and generative AI.

Responsibilities

• Define and manage the editorial strategy for French- and German-speaking markets.
• Create and produce content: articles, white papers, case studies, newsletters, social content, videos, webinars.
• Measure and optimize performance: track traffic, engagement, SEO, conversions and leads.
• Collaborate with Marketing & Sales to create content for campaigns and enablement materials.
• Manage external partners: brief freelancers/agencies and ensure deadlines are met.

Skills

B2B writing

SEO knowledge

Content marketing

CMS proficiency

Analytics mindset

Generative AI

Education

Bachelor’s or Master’s degree in Marketing/Communications/Journalism/Literature or related field

Tools

CMS

Analytics tools

SEO tools

Project planning tools

Generative AI tools

Job description

About ChapsVision

In just a few years, ChapsVision has established itself as a leading European player in Big Data and Artificial Intelligence. Our ambition: to enable companies and public organizations to leverage their data in a sovereign, secure, and intelligent way.

Since 2019:

• +€380M raised from Bpifrance

• 29+ acquisitions

• ~1,200 employees

• +1,000 major enterprise clients

• International presence: Canada, United States, Morocco, Belgium, Japan, Germany, …

• Member of French Tech Next40

What we are building:

• An AI suite dedicated to businesses: CRM, Marketing Automation, Unified Commerce, Analytics

• Sovereign solutions for strategic public sector players: defense, intelligence, cybersecurity

All of this is built on ArgonOS, our massive data processing platform, enhanced by Sinequa's RAG technologies.

Context

This position is offered as a VIE assignment under the Business France program, based in Casablanca, Morocco.

As a Content Marketing Specialist, you will play a key role in deploying our content strategy across French- and German-speaking markets. You will design, produce and optimize high-value content to attract, engage and convert our audiences, while ensuring consistency in our editorial approach and brand tone of voice. You will contribute to our brand awareness, acquisition and lead generation objectives, working closely with our Marketing, Communications, Digital, Product and Sales teams.

Missions

1. Define and manage the editorial strategy

• Build and manage the editorial roadmap in line with business and marketing objectives.

• Ensure consistency in tone of voice, storytelling and editorial identity.

• Adapt content to French- and German-speaking audiences.

2. Create and produce content

• Write and produce a wide range of content: articles, white papers, case studies, newsletters, social media content, videos, webinars, etc.

• Optimize content for SEO and the relevant distribution channels.

• Leverage AI tools to increase production efficiency while maintaining high-quality standards.

3. Measure and optimize performance

• Track key performance indicators: traffic, engagement, SEO, conversion and leads generated.

• Test new formats, editorial angles and distribution channels through a test-and-learn approach.

• Analyze results and provide actionable optimization recommendations.

4. Collaborate with Marketing & Sales teams

• Create content for marketing campaigns and lead generation initiatives.

• Produce sales enablement materials: pitch decks, use cases, presentations, scripts, etc.

• Work closely with Marketing, Communications, Product, Sales, Pre-Sales and Customer Success teams.

5. Manage external stakeholders

• Brief and coordinate freelancers, agencies and other external partners.

• Manage content review, validation and quality control.

• Ensure deadlines and the editorial schedule are met.

Skills & Qualifications

Hard Skills

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Literature or a related field.

• At least 5 years of experience in Content Marketing, Content Management, Content Strategy or B2B/Tech journalism.

• Excellent B2B writing skills and strong knowledge of SEO and content marketing principles.

• Fluent German is mandatory, combined with either fluent French or fluent English.

• Proficiency with content and marketing tools: CMS, analytics, SEO tools, project planning tools and generative AI.

Soft Skills

• Strong ability to simplify complex topics and adapt messaging to different audiences.

• Excellent organizational skills, attention to detail and ability to manage multiple projects simultaneously.

• Autonomy, proactivity and initiative in an agile environment.

• Excellent interpersonal and communication skills, with a strong ability to work cross-functionally in an international environment.

• Curiosity, creativity and a strong interest in digital trends, innovation and technology.

Diversity & Inclusion

ChapsVision is committed to inclusion and pledges to consider all applications based on each individual's skills and qualifications. For the sake of clarity, gender-neutral writing is not used in this posting. The terms used refer equally to both feminine and masculine genders.