Gerente de Marca Senior en Productos de Consumo Masivo (FMCG)

Placements24; Nice; Hybrid; EUR 43,000 - 62,000; Full time

Benefits offered by this job

Competitive salary

Health and wellness benefits

Professional development

Job summary

Placements24 is seeking a Senior Brand Manager for its iconic FMCG portfolio based in Mexico City. You will lead brand strategy, guide cross-functional teams, and manage campaigns across digital and traditional channels.

The role requires 5–7 years of brand management experience, strong analytical and communication skills, and fluency in Spanish and English. A dynamic, fast-paced environment awaits a driven leader.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree is a plus.
• Minimum 5-7 years of progressive brand management experience in FMCG.

Responsibilities

• Develop and execute integrated marketing strategies for key brands within the FMCG portfolio.
• Conduct market research and consumer analysis to inform brand positioning and communication.
• Manage the brand's P&L including budgeting, forecasting, and performance analysis.

Job description

About the Role

Our client, a leader in the Bienes de consumo masivo (FMCG) sector, is seeking an accomplished and dynamic Gerente de Marca Senior to join their esteemed team in Mexico City . This pivotal role will be instrumental in shaping and executing brand strategies that drive market share and consumer engagement for our iconic product portfolio. You will be at the forefront of innovation, leading the development and implementation of comprehensive marketing plans, and ensuring our brands resonate deeply with target audiences. This is an exceptional opportunity to make a significant impact within a globally recognized organization that values creativity, strategic thinking, and a passion for consumer insights. The successful candidate will thrive in a fast-paced environment, possess a keen understanding of market trends, and demonstrate a proven track record of successful brand management within the FMCG industry.

Key Responsibilities

• Develop and execute integrated marketing strategies for key brands within the FMCG portfolio, aligning with overall business objectives.
• Conduct in-depth market research and consumer analysis to identify opportunities and challenges, informing brand positioning and communication strategies.
• Manage the brand's P&L, including budgeting, forecasting, and performance analysis, to ensure profitability and growth.
• Oversee the development of all marketing materials, advertising campaigns, and promotional activities across various channels, including digital, social media, and traditional advertising.
• Collaborate with cross-functional teams, including Sales, Product Development, and external agencies, to ensure cohesive brand execution and successful product launches.
• Monitor competitor activities and market trends, providing strategic recommendations to maintain competitive advantage.
• Lead and mentor a team of brand specialists, fostering a collaborative and high-performance culture.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is a plus.
• Minimum of 5-7 years of progressive brand management experience in the Bienes de consumo masivo (FMCG) industry, with a focus on strategic planning and execution.
• Proven ability to develop and implement successful marketing campaigns that have driven significant brand growth and market penetration.
• Strong understanding of market research methodologies, consumer behavior, and segmentation strategies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in digital marketing tools and platforms, including social media management and analytics.
• Experience managing budgets and P&Ls effectively.
• Fluency in Spanish and English is required for this role in Mexico City .

Benefits

• a competitive salary package
• comprehensive health and wellness benefits
• opportunities for professional development and advancement
• a dynamic work environment
• the chance to work with highly motivated and talented individuals
• contribute to the success of well-loved brands
• experience the vibrant culture of Mexico City