Generative Search Optimisation & Content Marketing Manager (SEO/GEO)

Hilti France; Boulogne-Billancourt; On-site; EUR 70,000 - 110,000; Full time

Job summary

A leading global provider in construction technology is seeking a Generative Search Optimisation & Content Marketing Manager (SEO/GEO) in Boulogne-Billancourt. The ideal candidate has over 5 years of experience in SEO, focusing on content optimization in B2B environments, and a deep understanding of modern SEO practices. The position requires fluency in English and offers a full-time role in a dynamic marketing function. Join a company that values innovation and growth in international markets.

Qualifications

• 5+ years of experience in SEO with a strong emphasis on content optimization.
• Proven success in driving organic growth across international markets.
• Strong understanding of modern SEO techniques like E-E-A-T and semantic search.
• Strong understanding of HTML and CSS.
• Excellent communication and stakeholder management skills.
• Fluency in English for our international environment.

Skills

SEO content optimization

B2B marketing

Analytical skills

Stakeholder management

Fluency in English

B2B content strategy

AI search trends

Structured data

Communication skills

English fluency

Analytical skills

Tools

SEMrush

Ahrefs

Google Search Console

Content Management Systems

CMS platforms

HTML

CSS

Job description

Join to apply for the Generative Search Optimisation & Content Marketing Manager (SEO/GEO) role at Hilti France

Get AI-powered advice on this job and more exclusive features.

• 5+ years of experience in SEO, with a strong emphasis on content optimization in a B2B environment, with deep understanding of modern SEO: E-E-A-T, semantic search, and mobile‑first indexing.
• Proven success in driving organic growth across international markets.
• Expertise in SEO tools (e.g., SEMrush, Ahrefs, Conductor, Google Search Console).
• Experience with CMS platforms and multilingual content management, solid understanding of HTML and CSS.
• Strong understanding of B2B buyer personas and content strategy.
• Familiarity with AI search trends and structured data implementation.
• Excellent communication and stakeholder management skills.
• Strong analytical skills with the ability to present SEO data in an actionable way.
• Fluency in English (required for our international environment).

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Construction, Industrial Machinery Manufacturing, and Civil Engineering

Referrals increase your chances of interviewing at Hilti France by 2x.