Field Marketing Specialist

Mitel; Guyancourt; Hybrid; EUR 55,000 - 70,000; Full time

Job summary

Mitel Networks in France seeks a hands-on Field Marketing Specialist to drive integrated digital, field and channel marketing activities. You will support demand generation, customer engagement and sales priorities across France.

Collaborate with regional and global teams to plan campaigns, webinars, events and partner initiatives, manage data quality and GDPR practices, and report on performance to optimize pipeline.

Qualifications

• Bachelor's degree with 3-5 years of relevant B2B field marketing experience.
• Experience in digital marketing, channel marketing, events, integrated campaigns and demand generation.
• Hands-on experience with digital campaigns such as email, social media, webinars and web campaigns.

Responsibilities

• Execute and optimize integrated marketing campaigns across digital channels supporting demand generation and customer engagement.
• Support joint marketing plans with channel partners and collaborate with channel sales teams.
• Coordinate and run webinar programs, plan events and participate in industry conferences.
• Maintain and optimize the French marketing database, ensuring data quality and GDPR-compliant practices.
• Collaborate with sales, channel and regional/global teams to align priorities and report on campaign performance.

Skills

Digital marketing

Channel marketing

Events

Integrated campaigns

Demand generation

Education

Bachelor's degree

Tools

Marketo

Salesforce

6sense

Demandbase

Job description

At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.

The Field Marketing Specialist France is a hands-on B2B marketing role focused on the execution of integrated digital, field and channel marketing activities to support demand generation, customer engagement and sales priorities in France. Working closely with Regional Marketing, Sales, Channel teams and Mitel's global marketing functions, the successful candidate will coordinate and execute marketing campaigns, webinars, events and partner initiatives, ensuring effective delivery and alignment with local business needs. The role requires strong organizational skills, digital marketing expertise and a results-oriented mindset, with the ability to manage multiple activities, monitor campaign performance and contribute to continuous improvement.

Main responsibilities

• Execute and optimize integrated marketing campaigns across digital channels (email, web, social media) supporting demand generation and customer engagement.
• Support the execution of joint marketing plans with selected channel partners working closely with the channel sales team.
• Coordinate and execute webinar programs including planning, execution follow-up and performance reporting.
• Support the execution of Mitel France corporate events, partner events, trade shows and industry conferences.
• Maintain and optimize the French marketing database, supporting data quality, segmentation, targeting and GDPR-compliant marketing practices.
• Collaborate closely with sales and channel teams to support local marketing priorities, campaign activation and lead follow-up.
• Work closely with regional and global marketing teams to ensure timely and effective execution of marketing activities.
• Monitor and report on campaign performance, engagement, lead generation and pipeline contribution, identifying opportunities for continuous improvement.

Requirements

• Bachelor's degree 3-5 years of relevant B2B field marketing experience, ideally within technology, SaaS, telecommunications or another channel-led environment.
• Experience in several of the following: digital marketing, channel marketing, events, integrated campaigns, demand generation.
• Hands-on experience executing digital campaigns, particularly email marketing, social media, webinars and web campaigns.
• Experience with marketing automation and CRM platforms (Marketo; Salesforce) is essential.
• Experience in marketing demand generation tools such as 6sense and Demandbase is a plus.
• Comfortable working with marketing data, segmentation, campaign reporting and KPIs.
• Good understanding of GDPR and digital marketing data/privacy requirements.
• Fluent French and English, both written and spoken.
• Strong organizational and project-management skills with excellent attention to detail.
• Collaborative and comfortable working across regional and international teams.

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Mitel is committed to achieving workforce diversity and creating an inclusive working environment. Diversity makes sense for us, for our customers and for our future. We value different perspectives, skills and experiences, and welcome applications from all sections of the community.

Mitel is a global market leader in business communications, powering more than two billion business connections with our cloud, enterprise and next-gen collaboration applications. With more than 70 million users in nearly 100 countries, Mitel is the only company that wakes up every day exclusively focused on helping customers take their communications from where they are today to where they expect them to be.