Associate Brand Manager, Patient Care, Medical EMEA (Maternity Cover)

PowerToFly; Pusignan; On-site; EUR 62,000 - 115,000; Full time

Job summary

Stryker is seeking an Associate Brand Manager for the Patient Care bed portfolio across Europe, the Middle East and Africa. You will combine strategic brand management with hands-on execution to identify growth opportunities and support the continued adoption of our Patient Care bed portfolio.

Lead lifecycle activities, develop annual marketing plans, and partner with regional teams to translate field insights into actionable portfolio initiatives.

Qualifications

• Bachelor’s degree required.
• Minimum 6 years of professional experience.
• Experience in a B2B environment.
• Fluency in English; additional local language is a plus.
• MBA preferred.
• Experience in medical devices, healthcare or B2B marketing.
• Experience developing marketing plans and measuring marketing performance.
• Experience using Microsoft Office (Excel, Word, PowerPoint).

Responsibilities

• Lead the Patient Care bed brand across EMEA, supporting the strategic direction and execution of initiatives designed to drive portfolio growth, adoption and differentiation.
• Develop annual marketing plans and longer-term portfolio roadmaps in partnership with regional and local marketing teams, aligned with global strategy and growth, profitability and market share objectives.
• Analyse business performance, total addressable market, margins, pipeline and market opportunities to identify growth priorities and provide recommendations to senior leadership.
• Create scalable marketing campaigns, tools, assets and best practices that regional teams can adapt to their local markets.
• Partner with regional product managers, local marketing teams, sales leaders and sales teams to respond to market needs and translate field insights into actionable portfolio initiatives.
• Support regional product lifecycle activities, including product launches, phase-in and phase-out activities, positioning, messaging and pricing.
• Develop customer engagement and education initiatives with Marketing and Education partners, including events, congresses, training programs and other scalable EMEA activities.
• Present portfolio strategy, product information and commercial priorities to internal and external audiences, including presentations to sales groups of approximately 60 people.

Skills

English fluency

B2B marketing

MBA (preferred)

Marketing plans

Microsoft Office

Education

Bachelor’s degree

MBA (preferred)

Tools

Microsoft Office

Job description

Join Stryker’s Acute Care team and take responsibility for one of Medical’s most visible product portfolios across Europe, the Middle East and Africa. As Associate Brand Manager, Patient Care, you will combine strategic brand management with hands-on execution, using market and commercial insights to identify growth opportunities and support the continued adoption of our Patient Care bed portfolio.

Patient Care Portfolio: Bed frames | Stryker

What you will do

• Lead the Patient Care bed brand across EMEA, supporting the strategic direction and execution of initiatives designed to drive portfolio growth, adoption and differentiation.

• Develop annual marketing plans and longer-term portfolio roadmaps in partnership with regional and local marketing teams, aligned with global strategy and growth, profitability and market share objectives.

• Analyse business performance, total addressable market, margins, pipeline and market opportunities to identify growth priorities and provide recommendations to senior leadership.

• Create scalable marketing campaigns, tools, assets and best practices that regional teams can adapt to their local markets.

• Partner with regional product managers, local marketing teams, sales leaders and sales teams to respond to market needs and translate field insights into actionable portfolio initiatives.

• Support regional product lifecycle activities, including product launches, phase-in and phase-out activities, positioning, messaging and pricing.

• Develop customer engagement and education initiatives with Marketing and Education partners, including events, congresses, training programs and other scalable EMEA activities.

• Present portfolio strategy, product information and commercial priorities to internal and external audiences, including presentations to sales groups of approximately 60 people.

What you will need

Required

• Bachelor’s degree.

• Minimum 6 years of professional experience.

• Professional experience within a B2B environment.

• Fluency in English, additional local language is a plus.

Preferred

• MBA.

• Experience in medical devices, healthcare or B2B marketing.

• Experience developing marketing plans and measuring marketing performance.

• Experience using Microsoft Office, including Excel, Word and PowerPoint.

Additional Information

• Contract: Fixed-term maternity cover, currently expected to run until approximately August/September 2027.

• Territory: Europe, Middle East and Africa (EMEA).

• Travel: Travel requirements during the fixed-term assignment may vary. The broader scope of the position can involve approximately 60% travel across EMEA, with approximately one trip to the United States per year.

• This is an individual contributor position with no direct reports.

• You will work within a geographically distributed EMEA team and collaborate closely with Patient Handling, regional product managers, local marketers, sales teams, sales managers and Education partners.

Netherlands Pay Ranges:

• Netherlands: €62.000 - €115.300 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.