Engineering Product Marketing Manager

GRAITEC GmbH; France; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading BIM software company in France is seeking a product marketing professional to develop product positioning and marketing strategies. You will collaborate with cross-functional teams to drive product adoption and create compelling market messaging. The ideal candidate has over 5 years in the engineering field, excellent analytical skills, and fluency in English. This role offers opportunities to contribute to innovative projects and grow within a dynamic environment.

Qualifications

• 5+ years of experience in engineering or multi-disciplinary design.
• Fluent written and oral English; French a plus.
• Experience managing complex technical content from a business perspective.

Responsabilités

• Craft clear, differentiated messages explaining the portfolio's unique value.
• Plans and executes product launches and marketing campaigns.
• Tracks market trends and competitor feedback for refined positioning.

Connaissances

Analytical skills

Collaboration with international teams

Creative thinking

Data-driven marketing

Strong communication

Formation

Degree in Engineering

Additional degree in Marketing

Description du poste

About Graitec Group

Graitec is a global leader in Building Information Modeling (BIM) solutions, designing and developing software that helps architects, engineers, and manufacturers design smarter and better. With over 30 years of innovation and an entrepreneurial spirit, we’ve tripled our revenue in just five years.

Our North Star is clear – accelerate the digital transformation of the AECO industry and model the future. We achieve this by growing our recurring revenue through innovative software and services that drive adoption, integration, and lasting value for our customers.

Our 800 experts across 30+ offices in 12 countries support more than 270,000 users worldwide. As a global Autodesk Platinum Partner, we combine world‑class partnerships with our own cutting‑edge software and services to drive performance and sustainability across the industry.

At Graitec, we move fast and think big. We collaborate across teams and borders, embrace diversity, and challenge ourselves to innovate every day. We believe in doing the right thing, breaking down silos, and making an impact together.

How we work

Growth, Agility, Innovation, Responsibility

How we behave

Ambition, Engagement, One Graitec, Positive Energy

Learn more about the Graitec Group: graitec-group.com/graitec-a-global-player

Overview

Business Purpose & Value Contribution – The PMM focuses on communicating product value to the market and driving adoption while the PM focuses on building the right product together with the R&D team. She/He translates the Solution’s vision for the Solution’s portfolio.

Own the positioning and the Go‑to‑Market, i.e. the customer‑facing ‘why?’

• Messaging & positioning: Crafts clear, differentiated messages explaining the portfolio’s unique value
• Go‑To‑Market strategy: Plans and executes product launches and marketing campaigns. Define the right success metrics.
• Sales enablement: Creates tools and materials (collateral, presentations, training) that enable sales teams to sell effectively.
• Customer advocacy: Create content for campaigns & web and develops case studies, testimonials, and references to establish market credibility.
• Market intelligence: Tracks competitors, market trends, and customer feedback to refine positioning, pricing and messaging.

Key Deliverables

• Positioning & Messaging – Develop clear product positioning and messaging for key customer segments and use cases. Create concise internal frameworks and enablement materials used by Sales, Product, and Customer Success.
• Ideal Customer Profile & Segmentation – Define and maintain ICPs, segmentation models, pain points, and buying committees. Provide supporting materials for Sales, Marketing and partner teams.
• Go to Market (GTM) Planning – Build and execute GTM plans for launches and ongoing marketing, including target segments, pricing/packaging inputs, channels, content plans, enablement, and KPIs.
• Competitive & Market Intelligence – Deliver competitive briefs, battlecards, and market insights to support Sales and Product strategy. Maintain an up‑to‑date view of the market landscape.
• Performance Dashboards & KPIs – Define marketing KPIs, build dashboards, and analyze campaign performance to improve ROI and inform future initiatives.
• Customer Advocacy & Content – Produce customer‑facing and internal content such as demos, case studies, campaign assets, and release materials. Support the development of a scalable content and testimonial library.

Responsibilities

• Degree in Engineering, in structure (or in civil) engineering is a must. An additional degree in marketing is a plus.
• 5+ years of experience in engineering, ideally in multi‑disciplinary design firms. Experience in marketing is a big plus.
• Strong analytical skills, including a track record in leveraging data to generate insights to feed into marketing campaigns.
• Experience in collaborating with international teams.
• Significant experience in managing complex technical content for a business point of view.
• Analytical mindset and data driven.
• Fluent written and oral English, French a plus.
• Autonomy, clarity in communication.
• Facility to interact with staff, colleagues, cross‑functional teams.
• Creative and innovative thinking with ability to drive accelerated business growth.

What is nice to have done already:

• Knowledge of subscription business and software companies.

Interview Process

At Graitec, we’re proud to foster a diverse and inclusive workplace. We value our employees for who they are and the contributions they bring, encouraging everyone to be their authentic selves at work. This diversity helps us better serve the wide range of customers and markets we operate in. We welcome applications from all backgrounds and assess candidates solely on their skills and ability to succeed in the role.

• Application – Submit your CV and application via Graitec Careers.
• HR Screening – An initial “get to know you” discussion.
• Hiring Manager Interview – Role‑specific discussion with the manager.
• Peer / Stakeholder Interview – May include a presentation or collaborative exercise.
• Final Interview – Conversation with the Business Unit Leader.

As a signatory of United Nations Women’s Empowerment Principles, Graitec is committed to equal opportunity and pay transparency.