EMEA Regional Pharma Marketing Lead (m/f/d)

Lonza Group; Colmar; Hybrid; EUR 77,000 - 107,000; Full time

Benefits offered by this job

Relocation assistance

Competitive salary

Lifestyle benefits

Hybrid work model

Job summary

Lonza Group in Colmar, France (hybrid) seeks an EMEA Regional Pharma Marketing Lead to drive digital marketing strategies for its pharmaceutical portfolio, align global initiatives with regional needs, and convert engagement into revenue.

You will partner with marketing, sales and customer insights to develop revenue-driven campaigns, lead generation, and thought leadership, while collaborating across teams to position Lonza as a market leader in pharma marketing.

Qualifications

• Master’s degree in Marketing, Business, or Pharmaceutical Sciences.
• Experience in marketing with proven expertise in digital marketing and revenue generation within the pharmaceutical or nutraceutical industries.
• Fluent in English; French an advantage.

Responsibilities

• Develop and lead execution of marketing strategies that drive revenue growth through enhanced lead generation and customer engagement at the EMEA level.
• Implement revenue-driven digital marketing initiatives such as webinars, paid media, social media, email marketing, and digital advertising.
• Leverage customer insights to inform marketing strategies and ensure campaigns resonate with target audiences.

Skills

Digital marketing

Revenue generation

English

French helpful

Education

Master’s degree in Marketing or related field

Job description

EMEA Regional Pharma Marketing Lead (m/f/d)

• An agile career and a dynamic work culture
• An inclusive and ethical workplace
• Compensation programs that recognize high performance
• In addition to a competitive salary, you can expect numerous lifestyle, family, and leisure benefits.
• Relocation assistance is available for eligible candidates and their families, if needed.

Our Capsules & Health Ingredients business unit is the trusted partner and market leader in innovative capsules, dosage forms, and health ingredients for pharmaceutical and nutraceutical companies.

We are hiring for the exciting position of Global and Regional Pharma Marketing Lead. This role is key to driving the market value proposition for Lonza CHI’s pharmaceutical portfolio across EMEA and globally, with a strong focus on digital marketing strategies that directly contribute to revenue growth.

As the Pharma Marketing Lead, you will play a critical role in aligning global strategies with regional needs while implementing a digital-first marketing approach that drives revenue. You will act as a strategic connector between marketing, sales, and customer insights, leveraging data-driven insights to enable sales teams and shape the market perception of our pharmaceutical portfolio. A core part of the role will be to adapt global campaigns to regional needs to generate visibility, increase lead generation, and contribute to the company's top-line growth. Your efforts will ensure that our pharma portfolio is well-positioned in the regional market and that digital campaigns actively convert engagement into revenue.

This position, based in Colmar, France (hybrid) and offer the chance to lead digital innovation and directly impact revenue growth in the pharmaceutical sector.

Key Responsibilities:

• In close connection with the global marketing organization, develop and lead execution of marketing strategies that directly impacts revenue growth through enhanced lead generation and customer engagement at EMEA level.
• Implement revenue-driven digital marketing initiatives such as webinars, paid media, social media, e-mail marketing, digital advertising, sales enablement …
• Leverage customer insights to inform marketing strategies, ensuring campaigns resonate with target audiences and align with evolving market needs.
• Collaborate closely with sales teams to provide insights, tools, and content that support sales enablement and drive effective customer engagement.
• Develop and implement sales enablement programs, equipping the salesforce with the resources needed to convert leads into customers.
• Track and analyze the performance of digital campaigns, with a focus on metrics tied to lead generation, customer engagement, and revenue contribution.
• Develop and execute thought leadership programs through digital channels, positioning CHI as a leader in the pharmaceutical market.

Key requirements:

• Master’s degree in Marketing, Business, or Pharmaceutical Sciences.
• Experience in marketing, with proven expertise in digital marketing and revenue generation within the pharmaceutical or nutraceutical industries.
• Strong track record of executing revenue-generating digital campaigns.
• Excellent communication, business acumen, and a deep understanding of the digital landscape.
• Fluent in English, French an advantage

The full-time annual base salary range for this position base in France is expected to range between 76’500 EUR and 107’100 EUR. Initial salary placement within this range will be determined based on role related factors such as experience, qualifications, and expected contribution.

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.

Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.

Reference: R80006

You will feel at home at Lonza if you:

• Take ownership, step forward, and enjoy meaningful responsibility
• Love solving problems and thrive in a complex, fast-moving environment
• Are curious, always looking to learn and improve
• Work collaboratively, contributing to something bigger than yourself
• Are motivated to make a difference through work that impacts customers and their patients

Why Lonza:

We are a place of unique opportunity, where your ideas, expertise and ambition can make a real difference. Here, will have the freedom to grow, the support to succeed and the chance to contribute to work that matters.

We are the makers of the medicines of tomorrow.