EMEA Content Strategist — AI-Driven Regional Growth

Aircall; Paris; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

Aircall, a unicorn AI-powered customer communications platform, is seeking a Content Strategist to lead the EMEA content engine from Paris. You will shape regional content strategy and deliver editorial, video, and social content that resonates across languages and markets.

In this hybrid Paris-based role, you will partner with creative, product marketing, localization, and regional teams to adapt global narratives, develop market-specific formats, and measure impact across reach and engagement.

Qualifications

• 5+ years of experience in content strategy, content marketing, editorial, video, or a related role.
• B2B SaaS experience is required; experience with AI, communications, customer experience, or sales technology is a strong plus.
• Deep hands-on strength in at least one content discipline with the ability to contribute across others.
• A portfolio demonstrating original thinking and strong execution across relevant content formats.
• Experience developing content for multiple countries, languages, or culturally distinct audiences.

Responsibilities

• Develop and own the content strategy and editorial plan for EMEA, aligned with Aircall’s global narrative and regional growth priorities.
• Build Aircall’s relevance in the AI voice agent category by identifying regional conversations, audience questions, market differences, and timely content opportunities.
• Create and publish content across editorial, video, organic social, customer storytelling, executive thought leadership, and campaign formats.
• Own the regional organic social calendar and day-to-day channel execution, including copy, coordination, publishing, and audience engagement.
• Develop repeatable video formats and manage production from concept and scripting through editing and distribution.
• Turn product launches, customer insights, events, research, and internal expertise into compelling regional content.
• Adapt global narratives and campaign assets across EMEA while identifying where original market-specific content is required.
• Partner with localization resources to preserve tone across languages and markets.
• Build relationships with internal experts, customers, partners, and industry voices to strengthen Aircall’s regional authority.
• Repurpose high-value ideas across formats, markets, and channels to extend relevance and performance.
• Use AI-supported workflows for research, ideation, drafting, editing, localization, production, and distribution.
• Partner with SEO and web teams to improve content discoverability across traditional search and AI-powered experiences.
• Measure performance across reach, engagement, content consumption, organic growth, and category visibility.

Skills

Content strategy

Content marketing

Editorial writing

Video production

Social media

AI workflows

Localization

Multi-country content

Job description

Aircall, a unicorn AI-powered customer communications platform, is seeking a Content Strategist to lead the EMEA content engine from Paris. You will shape regional content strategy and deliver editorial, video, and social content that resonates across languages and markets.

In this hybrid Paris-based role, you will partner with creative, product marketing, localization, and regional teams to adapt global narratives, develop market-specific formats, and measure impact across reach and engagement.