EMEA Associate Brand Manager, Patient Care Beds

PowerToFly; Pusignan; Sur place; EUR 62 000 - 115 000; Plein temps

Résumé du poste

Stryker is seeking an Associate Brand Manager for the Patient Care bed portfolio across Europe, the Middle East and Africa. You will combine strategic brand management with hands-on execution to identify growth opportunities and support the continued adoption of our Patient Care bed portfolio.

Lead lifecycle activities, develop annual marketing plans, and partner with regional teams to translate field insights into actionable portfolio initiatives.

Qualifications

• Bachelor’s degree required.
• Minimum 6 years of professional experience.
• Experience in a B2B environment.
• Fluency in English; additional local language is a plus.
• MBA preferred.
• Experience in medical devices, healthcare or B2B marketing.
• Experience developing marketing plans and measuring marketing performance.
• Experience using Microsoft Office (Excel, Word, PowerPoint).

Responsabilités

• Lead the Patient Care bed brand across EMEA, supporting the strategic direction and execution of initiatives designed to drive portfolio growth, adoption and differentiation.
• Develop annual marketing plans and longer-term portfolio roadmaps in partnership with regional and local marketing teams, aligned with global strategy and growth, profitability and market share objectives.
• Analyse business performance, total addressable market, margins, pipeline and market opportunities to identify growth priorities and provide recommendations to senior leadership.
• Create scalable marketing campaigns, tools, assets and best practices that regional teams can adapt to their local markets.
• Partner with regional product managers, local marketing teams, sales leaders and sales teams to respond to market needs and translate field insights into actionable portfolio initiatives.
• Support regional product lifecycle activities, including product launches, phase-in and phase-out activities, positioning, messaging and pricing.
• Develop customer engagement and education initiatives with Marketing and Education partners, including events, congresses, training programs and other scalable EMEA activities.
• Present portfolio strategy, product information and commercial priorities to internal and external audiences, including presentations to sales groups of approximately 60 people.

Connaissances

English fluency

B2B marketing

MBA (preferred)

Marketing plans

Microsoft Office

Formation

Bachelor’s degree

MBA (preferred)

Outils

Microsoft Office

Description du poste

Stryker is seeking an Associate Brand Manager for the Patient Care bed portfolio across Europe, the Middle East and Africa. You will combine strategic brand management with hands-on execution to identify growth opportunities and support the continued adoption of our Patient Care bed portfolio.

Lead lifecycle activities, develop annual marketing plans, and partner with regional teams to translate field insights into actionable portfolio initiatives.