Director, Organic ASO & Growth

Yahoo; Uz; Hybrid; EUR 107,719 - 234,113; Full time

Benefits offered by this job

Flexible hybrid work options

Job summary

Yahoo is seeking a Director of Organic Marketing (ASO) to define and execute store optimization strategies across Yahoo’s flagship apps on the Apple App Store and Google Play. You will lead a team of ASO specialists, drive metadata experiments, and influence product quality signals to boost organic growth.

You will build a data-driven ASO program, manage keyword intelligence, and collaborate with Product and Engineering to optimize rankings, ratings, retention, and DAU/MAU.

Qualifications

• 8+ years in mobile or digital marketing with 4+ years in an ASO leadership role managing multiple apps.
• Deep hands-on knowledge of ASO tools and app store ranking algorithms.
• Experience building and leading metadata and creative A/B tests with measurable outcomes.

Responsibilities

• Own ASO strategy across Apple App Store and Google Play for Yahoo’s apps, including keyword research and metadata optimization.
• Lead structured A/B testing pipelines to improve store listing conversion with statistical rigor.
• Develop keyword intelligence system and translate signals into rapid strategy adjustments.
• Influence product and engineering to improve app quality signals feeding store algorithms and editorial featuring decisions.
• Surface organic insights using analytics platforms and benchmark against competitors.

Skills

ASO leadership

App store optimization

Data analytics

Cross-functional collaboration

Tools

App Store Connect

Google Play Console

SensorTower

AppFollow

MobileAction

Adjust

AppsFlyer

Job description

Yahoo is seeking a Director of Organic Marketing (ASO) to define and execute store optimization strategies across Yahoo’s flagship apps on the Apple App Store and Google Play. You will lead a team of ASO specialists, drive metadata experiments, and influence product quality signals to boost organic growth.

You will build a data-driven ASO program, manage keyword intelligence, and collaborate with Product and Engineering to optimize rankings, ratings, retention, and DAU/MAU.