Digital & Marketplaces Manager

BIC; Clichy; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

BIC World is seeking a Digital & Marketplaces Manager to drive the company's digital strategy, optimize visibility, and enhance brand image through content, retail media activations, and marketplace management.

You will lead content playbooks, SEO strategies, and marketplace listings while collaborating with marketing, sales, and European teams to boost digital revenue and marketplace performance.

Qualifications

• Master’s degree (Bac +4/5) in digital marketing, e-commerce, or equivalent.
• Minimum of 5 years of experience in a similar rôle (digital, e-commerce, marketplaces).

Responsabilités

• Content Management & Digital Shelf
• Define and deploy the content playbooks for e-commerce customers (including pure players and omni‑channels for B2B/D1K and B2C/D3K) in line with marketing and commercial objectives
• Define and brief ecom content requirements (copy, visuals, videos, product pages, etc.), execution plans and marketing alignment for launches, campaigns and local assets. Provide clear briefs with KPIs.
• Ensure data accuracy and content consistency across content platforms (PIM, DAL, ECM, etc) and omni retailers in collaboration with EU content manager
• Own SPARC score management for omnichannel including reporting, action planning and follow‑up execution with KAMs. Track inputs such as content quality, image coverage, and review health to lift SPARC.
• Provide SEO optimization recommendations for content to improve visibility and traffic
• Retail Media Management
• Define and manage the retail media strategy for click & mortar clients and B2B clients in collaboration with a media agency
• Manage sponsored campaigns and optimize their performance (ROAS, CPA, ROI) for these clients
• Collaborate with sales teams and distribution partners
• Coordinate and analyze data (across all channels) to share insights with local and European teams
• Monitor retail media trends and innovations
• Marketplace Management
• Develop and manage the BIC brand presence on marketplaces (Amazon 3P ...)
• Define the assortment and develop part of it with the internal partner and marketing team
• Optimize product listings (content, pricing, visuals, marketplace SEO)
• Track sales performance (P&L, revenue, margins, conversion rates, etc.)
• Manage external partners (agencies, distributors, integrators)
• Ensure listing compliance and a high-quality customer experience

Connaissances

Analytical mindset

Project management

Cross-functional collaboration

ROI optimization

Content & e-commerce

Strategic thinking

Communication

French & English

Formation

Master's in digital marketing

Description du poste

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years.

We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Main Mission

The Digital & Marketplaces Manager contributes to the implementation of the company’s overall digital strategy by optimizing visibility, commercial performance, and brand image through content, retail media activations, and marketplace management.

Key Responsibilities

• Content Management & Digital Shelf
• Define and deploy the content playbooks for e-commerce customers ( including pure players and omni‑channels for B2B/D1K and B2C/D3K) in line with marketing and commercial objectives
• Define and brief ecom content requirements (copy, visuals, videos, product pages, etc.), execution plans and marketing alignment for launches , campaigns and local assets. Provide clear briefs with KPIs.
• Ensure data accuracy and content consistency across content platforms (PIM, DAL, ECM, etc) and omni retailers in collaboration with EU content manager
• Own SPARC score management for omnichannel including reporting, action planning and follow‑up execution with KAMs. Track inputs such as content quality, image coverage, and review health to lift SPARC.
• Provide SEO optimization recommendations for content to improve visibility and traffic
• Retail Media Management
• Define and manage the retail media strategy for click & mortar clients and B2B clients in collaboration with a media agency
• Manage sponsored campaigns and optimize their performance (ROAS, CPA, ROI) for these clients
• Collaborate with sales teams and distribution partners
• Coordinate and analyze data (across all channels) to share insights with local and European teams
• Monitor retail media trends and innovations
• Marketplace Management
• Develop and manage the BIC brand presence on marketplaces (Amazon 3P ...)
• Define the assortment and develop part of it with the internal partner and marketing team
• Optimize product listings (content, pricing, visuals, marketplace SEO)
• Track sales performance (P&L, revenue, margins, conversion rates, etc.)
• Manage external partners (agencies, distributors, integrators)
• Ensure listing compliance and a high-quality customer experience

Skills

• Analytical and Strategic mindset with a strong focus on performance and ROI
• Excellent organizational and project management skills
• Comfortable with structured, decision-oriented reporting
• Ability to connect media performance, content, and business outcomes
• Strong cross-functional collaboration skills (marketing, sales, Europe, agencies)
• Ability to influence without direct authority and to simplify complex technical topics for non-expert audiences
• Clear, structured, and impact-driven communication
• Professional proficiency in French and English is essential

Education & Experience

• Master’s degree (Bac +4/5) in digital marketing, e-commerce, or equivalent
• Minimum of 5 years of experience in a similar rôle (digital, e-commerce, marketplaces)

Key performance indicators (KPI’s)

• Growth of digital revenue
• Retail media campaign performance (ROAS, CPC, conversion rate)
• Content trafic and engagement
• Marketplace performance (sales, visibility, conversion rate)

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.