Digital Marketing Campaign Officer – F/M

Agena3000; Cholet; Hybride; EUR 42 000 - 62 000; Plein temps

Avantages offerts par ce poste

Remote working

Remote-work allowance

Profit-sharing bonus

Flexible working environment

Friendly team

Fast-growing international group

Résumé du poste

Agena3000 in Cholet, France, is seeking a Digital Marketing Campaign Officer to implement and manage multichannel campaigns from brief to performance analysis within our French Marketing & Communications team. This hands-on role requires coordinating with internal stakeholders, defining target audiences, creating assets, and optimizing journeys.

Fluency in English is essential, and you will contribute to lead generation and marketing automation.

Qualifications

• Bachelor7s degree in Digital Marketing or related field.
• At least 5 years of experience in operational digital marketing campaigns.
• Strong project management and hands-on execution skills.
• Fluent in English; able to collaborate with global teams.

Responsabilités

• Plan and manage digital marketing campaigns from briefs to performance analysis.
• Collaborate with internal stakeholders to deploy campaigns per the marketing plan.
• Identify audiences, craft messages, select channels, and schedule timelines.
• Design assets, landing pages, and lead generation forms with tracking.
• Monitor KPIs, run A/B tests, and optimize campaigns across channels.
• Develop marketing automation, nurture sequences, and customer journeys.
• Improve website journeys and conversion paths based on data.
• Ensure CRM data quality and manage inbound leads.
• Contribute to social media and content marketing, webinar promotion.

Connaissances

Campaign management

Digital marketing

Data analysis

CRM usage

Social media

Content marketing

English fluency

Formation

Bachelor7s degree in Digital Marketing or related field

Outils

CRM software

Marketing automation tools

Description du poste

Do you enjoy turning marketing strategies into concrete actions and managing digital campaigns from conception through to performance analysis?

Would you like to put your operational skills to work on multichannel campaigns and, more broadly, contribute to lead generation strategies?

At AGENA3000, we are looking for a Digital Marketing Campaign Officer (F/M) on a permanent, full-time basis, based in Cholet, France, to strengthen our French Marketing & Communications team and contribute to the continued growth of our Group.

Join a recognized software publisher supporting businesses in the relationship between industry and retail through innovative business solutions. With operations in France, Canada, the Netherlands, Tunisia and Romania, our Group now has nearly 220 employees, serving more than 8,000 customers.

AGENA3000 (Centaurus Group) is built around strong values shared by all our employees:

Well-being – Boldness – Solidarity – Commitment (our B.A.S.E.)

We offer a stimulating environment that encourages the development of your skills and career. Joining AGENA3000 means becoming part of a fast-growing company, both in France and internationally, where people are at the heart of our strategy.

Our business: making data valuable and enabling it to flow.

Your key responsibilities

Reporting to the French Marketing & Communications Department, your main responsibility will be to implement and manage digital marketing campaigns, from receiving the brief through to performance analysis.

This is a highly hands-on, operational role. You will work closely with a range of internal stakeholders to deploy the campaigns and initiatives defined in the marketing plan.

Identify target audiences and personas, contribute to message development, participate in channel selection and help define campaign timelines.

Design and configure campaign assets and initiatives

Write campaign content tailored to each channel, create the required visual assets, create and optimize landing pages, prepare materials for outbound calling campaigns, segment audiences, and set up lead generation forms and tracking.

Prepare campaigns for launch

Conduct pre-launch testing and schedule campaigns for deployment.

Monitor and optimize campaigns

Monitor campaign performance and adjust audiences, messaging, channels and follow-up activities based on results. Implement A/B testing and monitor the progress of outbound calling campaigns in collaboration with our telemarketing specialist.

Track key KPIs across channels, create and leverage CRM dashboards, analyze results, and contribute to campaign reviews and lessons-learned sessions to continuously improve campaign performance.

Develop marketing automation initiatives

Create and optimize nurturing sequences, segment audiences, personalize customer journeys and implement re‑engagement campaigns.

Optimize digital journeys and conversion

Update website content and propose improvements to conversion journeys based on observed performance and industry best practices.

Ensure the quality of campaign‑related CRM data

Enrich and update data, clean and maintain the database, ensure data accuracy and reliability, and properly manage inbound leads and associated opportunities.

Social Media & Content Marketing

Contribute to social media management and content marketing activities, and organize and promote webinars.

About you

You have a Bachelor’s degree (or equivalent) in Digital Marketing, Digital Communications or a related field.

You have at least 5 years of experience in the operational implementation of digital marketing campaigns.

You enjoy turning strategy into action and are first and foremost comfortable with the hands‑on execution and implementation of campaigns.

You are recognized for your:

Strong attention to detail and organizational skills

Ability to understand a brief, work within a defined framework and translate it into concrete operational actions

Ability to manage multiple activities and campaigns simultaneously

Analytical mindset and interest in monitoring performance

Autonomy in carrying out your responsibilities

Ability to work as part of a team and collaborate with a wide range of stakeholders

You have a strong command of the key levers of digital marketing and a good understanding of the challenges associated with:

Audience segmentation and database management

Conversion journey optimization

CRM usage and lead/opportunity management

Tracking and performance analysis

Fluency in English, both written and spoken, is essential to ensure effective collaboration with the Group's various teams.

This is above all an operational role requiring a high level of attention to detail and execution standards. We are looking for someone who wants to build a long-term career with us, has a strong continuous improvement mindset, and is eager to grow alongside the projects and evolving needs of the French Marketing & Communications team.

What we offer

Contract: Permanent, full-time position – 38 hours per week

Location: Cholet, France

Work organization: On-site on Thursdays and remote working on the other days of the week

Salary: Based on profile and experience

Benefits: Remote working and remote-work allowance, profit‑sharing bonus, flexible and collaborative working environment, friendly team, and a fast-growing international group