Cross-Sell Business Development Manager – France or Germany
France or Germany | Remote / Hybrid
We are supporting an established international business software organization in the search for Cross-Sell Business Development Managers to accelerate growth within its existing manufacturing customer installation bases in France and Germany.
This is a highly collaborative commercial role combining business development, account management, and solution consulting. You will identify new opportunities, build relationships with senior manufacturing stakeholders, and help customers improve their operations through digital manufacturing and AI-enabled production solutions.
The Role
You will act as the link between local ERP sales teams and specialist solution experts, developing cross-sell opportunities from initial discovery through to contract signature.
Your responsibilities will include:
Revenue and Pipeline Development
- Deliver cross-sell bookings targets within your market
- Identify opportunities across an established ERP customer base
- Build and manage a strong pipeline of qualified opportunities
- Develop account plans for strategic manufacturing customers
- Manage opportunities from qualification through to closure
- Partner with local ERP Account Managers and sales teams
- Educate internal teams on solution capabilities and value propositions
- Support joint customer meetings, discovery sessions, and demonstrations
- Ensure opportunities are tracked through the agreed sales process
- Build relationships with C-level, Operations, Production, Manufacturing, and Digital Transformation leaders
- Conduct discovery sessions to understand operational challenges and priorities
- Position solutions around measurable business outcomes, including:
- Increased manufacturing productivity
- Reduced waste and operating costs
- Improved Overall Equipment Effectiveness
- Digitalization of shop-floor processes
- AI-supported production optimization
- Qualify opportunities and develop compelling business cases
- Coordinate demonstrations and technical resources
- Prepare proposals and commercial offers
- Support or lead customer negotiations
- Maintain accurate pipeline reporting and sales forecasts
Market Development
- Build market intelligence across the French or German manufacturing sector
- Identify high-potential industries, accounts, and reference customers
- Support webinars, customer events, marketing campaigns, and other demand-generation activities
What We Are Looking For
- At least five years of B2B software sales, business development, or account management experience
- Experience selling into manufacturing, industrial, or production-focused organizations
- A proven ability to manage multiple sales opportunities simultaneously
- Strong consultative selling and stakeholder management skills
- Experience with ERP, MES, manufacturing software, business intelligence, AI, or digital transformation solutions
- Fluent French or German, together with strong English communication skills
- Experience within a SaaS or enterprise software environment
- Knowledge of manufacturing processes, Lean Manufacturing, Industry 4.0, MES, APS, BI, or AI-enabled production solutions
- Experience working across channel, indirect, or cross-functional sales structures
- Familiarity with CRM platforms such as Salesforce or HubSpot
Your Strengths
You will be:
- Commercially driven and results-focused
- Entrepreneurial and proactive
- Comfortable influencing stakeholders without direct authority
- Skilled in opportunity qualification, account planning, negotiation, and value-based selling
- Able to translate manufacturing challenges into clear business cases
This is an excellent opportunity for commercially ambitious software sales professionals who understand manufacturing and want to play a key role in growing the adoption of innovative digital production solutions.
#ManufacturingSoftware #BusinessDevelopment #SoftwareSales