CRM Communication Manager

Growe Talents; Reims; Sur place; EUR 55 000 - 85 000; Plein temps

Avantages offerts par ce poste

Health & Wellness Focus

Global Medical Coverage

Growth Opportunities

Benefits Programs (gym, dental, psych)

Résumé du poste

Growe Talents is seeking an experienced Email/SMS Marketing Manager to own CRM communications across multiple channels for a major online gaming client. You will manage campaigns from setup to optimization, ensuring deliverability and effective journeys for high-volume messaging.

The role requires hands-on experience with ESPs (Brevo, SendGrid, Twilio, Infobip), HTML/CSS templates, and strong data-driven decision making. You will collaborate with Product and IT on infrastructure and testing.

Qualifications

• 2+ years as Email/SMS Marketing Manager, CRM Manager, or Product Manager with similar scope.
• Experience with high-volume sending and deliverability.
• Hands-on with ESPs and SMS platforms; fluency with API documentation.

Responsabilités

• Own CRM communications across Email, SMS, and channels from setup to optimisation.
• Set up sending domains, ensure deliverability, and define DKIM/SPF/DMARC requirements.
• Connect providers via API/webhooks and explore new channels like WhatsApp or Telegram.
• Build email templates in HTML/CSS and test across clients.
• Analyze campaign performance and continuously improve targeting and timing.
• Collaborate with Product and IT on configuration and suppression logic.
• Develop segments and journeys in the CRM platform and run A/B tests.
• Leverage AI for copy variants, localisation, analysis, and automation.

Connaissances

Email/SMS marketing

CRM campaigns

HTML/CSS for emails

APIs & webhooks

Data-driven

Outils

Brevo

SendGrid

Twilio

Infobip

Tableau

Description du poste

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

• Own the quality and performance of CRM communications across Email, SMS, and other channels, from technical setup and deliverability to campaigns, journeys, and optimisation;

• Set up and warm up sending domains, keep sender reputation healthy, and define requirements for IT around SPF, DKIM, and DMARC;

• Connect Email and SMS providers via API and webhooks, and launch WhatsApp Business API and Telegram as new channels;

• Work hands-on with ESP and SMS platforms: Brevo, SendGrid, Mailgun, Twilio, Infobip, or similar;

• Own the delivery funnel: sent, delivered, opened, clicked, bounced, unsubscribed, and keep the base clean through bounce, complaint, suppression, and sunset management;

• Register and maintain SMS sender IDs, and manage routes and retry logic;

• Test and compare providers based on real delivery performance, including seed lists, inbox placement, and route quality;

• Build responsive, dark-mode-safe email templates in HTML and CSS and test them across clients;

• Work with Product and IT on everything that affects communication quality, including domain configuration, provider integration, tracking domains, redirect links, consent, and suppression logic;

• Assist with building segments, triggers, and journeys in the CRM platform, and launch them with A/B tests or holdouts;

• Analyse campaign and communication performance and continuously improve targeting, content, timing, frequency, and channel selection;

• Use AI in daily work for copy variants, localisation, campaign ideation, analysis, and AI-powered communication flows.

Experience you’ll need to bring:

• 2+ years as an Email/SMS Marketing Manager, CRM Manager, or Product Manager with a similar scope, working with large sending volumes;

• Understanding of domain warm-up, SPF, DKIM, and DMARC;

• Hands-on experience with an ESP and an SMS platform (Brevo, SendGrid, Twilio, Infobip, or similar);

• Strong HTML and CSS skills for email templates;

• Comfortable working with API documentation and webhooks;

• Strong understanding of CRM campaigns, segmentation, triggers, and customer journeys;

• Data-driven approach: understanding of delivery and engagement metrics, A/B tests and holdouts, and confidence working with Tableau or similar BI tools;

• Confident using AI tools in daily work;

• Smartico and iGaming experience is a plus.

It’s a perfect match if you have those personal features:

• Curious about why communications work or fail and how to improve them;

• Attentive to detail, especially when it comes to records, links, and suppression lists;

• Comfortable with numbers and sceptical about results you cannot prove;

• Proactive, clear in communication, and ready to test new ideas.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.