Content Specialist

BYD Europe; Courbevoie; Sur place; EUR 42 000 - 65 000; Plein temps

Résumé du poste

BYD France is seeking a Content Specialist to create and orchestrate premium content for social media, digital campaigns, and dealer collaborations to strengthen BYD’s image in France. You will coordinate assets, manage graphic design and video editing, and lead production with internal teams and external suppliers.

The role emphasizes a high-end aesthetic, storytelling, and collaboration with internal teams to ensure brand consistency across channels and optimized engagement.

Qualifications

• 1.5 years of experience in premium content creation.
• Experience in luxury automotive branding is a real asset.
• Strong storytelling and visual narration skills.
• Proficiency with social platforms (Instagram, TikTok, YouTube).

Responsabilités

• Content Strategy: Coordinate asset creation aligned with the creative strategy for channels.
• Content Creation: Design graphic and video content for campaigns and dealer needs.
• Production Supervision: Coordinate with external suppliers/agencies for production within deadlines and budgets.
• Operational Follow-up: Oversee content projects from conception to distribution for consistency and quality.
• Collaboration: Work with digital, social media teams and dealer network to ensure impactful communication.
• Analysis and Optimisation: Analyze content performance and propose engagement improvements.
• Dealer Support: Provide marketing materials tailored to dealer needs while preserving brand image.
• Compliance: Ensure content adheres to brand guidelines and quality standards.

Connaissances

Content Strategy

Content Creation

Graphic Design

Video Editing

Project Coordination

Outils

Adobe Creative Suite

DaVinci Resolve

Description du poste

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Content Specialist / (Luxury Automotive)

Create, select, and orchestrate premium content for social media, digital campaigns, and KOL collaborations to strengthen BYD’s image in France (“TECHNOLOGY DRIVES ELEGANCE”). Elevate BYD’s storytelling and establish a high-end visual signature.

Responsibilities

1. Content Strategy: Coordinate the creation of assets in line with the creative content strategy for various channels (digital, print, OOH, etc.), in alignment with the Social Media Specialist.

2. Content Creation: graphic and video content create and design, and manage engaging and high-quality content (with a strong emphasis on graphic design and video editing) for internal and external use, including commercial campaigns and dealer needs.

3. Production Supervision: Coordinate with external suppliers and agencies for the production of audiovisual content, ensuring deadlines and budgets are met. This scope may evolve with the internalization of creative teams.

4. Operational Follow-up: Ensure the operational follow-up of content projects from conception to distribution, guaranteeing consistency, quality of messages, and timeliness.

5. Collaboration: Work closely with internal teams (digital, social media, various services) and the dealer network to ensure consistent and impactful communication.

6. Analysis and Optimisation: In collaboration with the Digital Specialist and Social Media Specialist, analyse content performance and propose recommendations to optimize engagement and conversion on creative aspects.

7. Dealer Support: Develop and provide communication and marketing materials tailored to the specific needs of dealers, in collaboration with the Dealer Marketing team. The goal is to serve commercial needs while ensuring perfect brand image consistency.

8. Compliance: Ensure all content adheres to brand guidelines and quality standards.

Desired Profile

• 1.5 years of experience in premium or luxury content creation. with experience in the high-end automotive industry = a real asset.
• Highly developed aesthetic eye: luxury, fashion, design, lifestyle, premium automotive.
• Mastery of key platforms: Instagram, TikTok, YouTube (trends, formats, algorithms).
• Comfortable with storytelling, short-form video, and visual narration.
• Experience in a premium or luxury environment (high-end automotive strongly preferred / fashion / beauty / lifestyle / tech).