CDI - Social Media Manager - Rabanne

Puig SL; Paris; On-site; EUR 75,000 - 110,000; Full time

Job summary

Puig SL is seeking a Social Media Manager for Rabanne Beauty to define and execute a global social strategy across platforms. You will shape platform-specific roles, audiences and editorial purposes, partnering with Brand Content, Image and Communication to ensure content is native to each platform.

You will own the editorial calendar, drive audience growth and engagement, and leverage social listening to inform strategy.

Qualifications

• Minimum 5 years of experience in social media, digital strategy, content or brand communication.
• Native-level English essential for international communication.
• Strategic and hands-on, able to bridge long-term strategy with daily decisions.
• Culturally curious and enthusiastic about fashion, beauty and culture.
• Agile, flexible and solution-oriented with ability to adapt to changing priorities.
• Thrives in a challenging, high-visibility environment and exercises decisive ownership.

Responsibilities

• Define Rabanne Beauty's global social vision and platform strategy.
• Shape a social-first content strategy coordinating with Brand Content, Image and Communication teams.
• Own the global editorial calendar and ensure consistent local activation.
• Drive organic growth, community engagement, and paid amplification partnerships.
• Lead social listening to inform decisions and identify opportunities.

Skills

Social media strategy

Editorial planning

Strategic thinking

Native English

Agile mindset

Cultural curiosity

Thrives in fast-paced

Job description

The Social Media Manager defines how Rabanne Beauty shows up, behaves and grows across social platforms,
turning social media into a strategic engine for brand relevance, desirability and audience growth.
Sitting at the intersection of brand strategy, content, culture, community and media, the role sets a clear
social vision and ensures every platform has a distinct role, audience and editorial purpose - beyond simply
adapting campaign assets or managing a posting calendar.
The ambition is to make social a source of competitive advantage for Rabanne: a place where the brand builds
culture in real time, creates conversation, learns from audiences and continuously sharpens its creative and
communication choices

The Scope :

The role owns Rabanne Beauty's social media strategy end to end: platform architecture, editorial territories,
audience priorities, content orchestration, community, paid amplification, performance and social intelligence.
It translates brand and business priorities into a social-first roadmap, defines what Rabanne should say, where and why, and partners closely with Brand Content, Image and Communication to shape content that is conceived for platforms rather than retrofitted to them.
At global level, the role provides direction and governance for markets, uses data and cultural signals to identify opportunities, and creates a continuous learning loop between audience response, creative decisions and future brand activity.

Define the social vision and platform strategy :

Set Rabanne Beauty's global social ambition and strategic roadmap, defining the role of each platform,
priority audiences, editorial territories and growth opportunities. Continuously reassess the platform mix
according to culture, audience behavior, category dynamics and business priorities.

Shape a social-first content strategy :

Translate brand, product and campaign priorities into native social ideas and content needs. Partner with
Brand Content, Image, Communication and agencies upstream to influence briefs, formats, talent and
production choices, ensuring content is designed to earn attention and participation on social.

Orchestrate the editorial ecosystem :

Own and arbitrate the global editorial calendar, balancing major launches with always-on storytelling,
cultural moments and reactive opportunities. Establish clear principles for global and local expression so
markets can activate with consistency, speed and relevance.

Drive audience growth, engagement and amplification :

Define how organic, community and paid amplification work together to grow qualified audiences and
increase engagement. Set investment priorities and performance objectives by platform, and optimize
continuously based on what creates reach, conversation, affinity and efficiency.

Lead cultural intelligence and social listening :

Track audience behavior, brand perception, competitors, creators and emerging cultural signals. Turn social
listening and platform data into clear recommendations for Communication, Image, Marketing and Content,
identifying the conversations Rabanne should lead, join or deliberately avoid.

Build a performance and social-first culture :

Define the social scorecard and learning agenda, moving beyond reporting to explain what is working, why
and what should change next. Raise social literacy across Communication & Image and make platform
behavior, audience insight and performance a shared input into brand decision.

• - Minimum 5 years of experience
  At least 5 years of experience in social media, digital strategy, content or brand communication, ideally within a
  global brand, creative agency, fashion, beauty, luxury or culturally driven environment.
• - Native or fully fluent English
  Native-level English is essential, with the ability to write, present and articulate strategic recommendations with
  confidence in an international environment.
• - Strategic and hands-on
  Able to move seamlessly from long-term platform strategy and cultural analysis to concrete editorial choices,
  creative feedback and fast day-to-day decisions.
• - Culturally curious and personally enthusiastic
  Deep personal interest in social platforms, creators, entertainment, music, fashion, beauty and emerging culture.
  Naturally curious, energetic and eager to discover what is next rather than simply follow established best practices.
• - Agile, flexible and solution-oriented
  Comfortable with changing priorities, short timelines and ambiguity, with the flexibility to adapt quickly while
  maintaining strategic clarity and high creative standards.
• - Thrives in a challenging environment
  Confident operating in a fast-paced, highly visible and demanding environment, able to challenge constructively,
  make decisions, take ownership and bring positive energy to teams and partners.