Business Development Representative EUROPE (BDR)

Letsignit; Marseille; On-site; EUR 32,000 - 52,000; Full time

Job summary

Letsignit is expanding its sales team in Europe with a Business Development Representative (BDR) role focused on intelligent prospecting to create opportunities and generate qualified meetings for the closing teams.

The role emphasizes multi-channel sequences, researching accounts, and maintaining a robust pipeline with English proficiency to engage European mid-market targets.

Qualifications

• Minimum 2 years in B2B sales / prospecting.
• Solid experience in cold calling.
• Experience with signal-based selling is a plus.
• Fluent English (C1/C2).
• Tech-savvy with SaaS experience.

Responsibilities

• Prospect and activate mid-market accounts using multi-channel outreach.
• Research accounts, map contacts, and qualify needs.
• Create value from first interactions and book qualified meetings.
• Maintain a predictable sales pipeline and track KPIs.
• Share feedback with Sales & Marketing for process improvement.

Skills

Cold calling

Prospecting

Multi-channel outreach

Pipeline management

English fluency

Hunter mentality

Tech-savvy

Tools

CRM

Outreach tools

LinkedIn

Calling solutions

SaaS tools

Job description

Context : In a high-growth context, we are strengthening our sales team with a Business Development Representative EUROPE (BDR) role focused on intelligent prospecting and opportunity creation. Our prospecting is not limited to pure cold outreach: it combines classic outbound, interest signals (inbound, marketing, product), and targeted research to engage the right accounts at the right time. The goal is simple: generate qualified sales meetings for the closing teams.

Main Mission : As a BDR for the european market, you are responsible for creating new sales opportunities, from account identification to booking qualified meetings, using multi-channel and multi-sequence approaches.

Your Responsibilities :

1) Prospecting & Account Activation

• Conduct multi-channel prospecting activities: cold calls, emails, LinkedIn

• Leverage interest signals when available (inbound leads, marketing, product)

• When signals are absent, identify relevant entry points through research

• Target and contact B2B Mid-market accounts

• Adapt the approach based on the prospect’s level of maturity

2) Research, Qualification & Meetings

• Analyze accounts: challenges, organization, context

• Identify and map the right contacts (decision-makers, influencers)

• Effectively qualify needs and potential

• Create value from the first interactions

• Secure truly qualified sales meetings

• Maintain a clear and predictable sales pipeline

3) Sequences, Messaging & Continuous Improvement

• Build and execute multi-touch prospecting sequences

• Adjust messages and angles according to accounts and contacts

• Test and optimize scripts, sequences, and approaches

• Share field feedback with Sales & Marketing teams

4) Sales Stack & Performance

• Work with a modern sales stack : CRM, outreach tools, calling solutions, LinkedIn, chat, SaaS tools

• Keep the CRM rigorously up to date

• Track KPIs: activity, response rates, meetings, opportunities

• Contribute to continuous improvement of sales processes

• Minimum 2 years of experience in B2B sales / prospecting

• Solid experience in cold calling, with interest in signal-based selling

• Comfortable with Sales tools and SaaS environments

• Curious, structured, and performance-oriented mindset

• Fluent English required (C1/C2)

• Hunter mentality, tech-savvy

Pre-screening call with HR : general discussion on background, motivations, and expectations, verification of basic requirements for the role.

Interview with the manager : assessment of role fit, technical skills, and execution capabilities.

Second interview with the manager + practical exercise : deep dive on remaining points, problem-solving on concrete cases, mini-sequence, and call simulation to test operational skills.