Brand Marketing Lead, EMEA | ProCare Services

Stryker; Lyon; Hybrid; EUR 46,000 - 76,000; Full time

Benefits offered by this job

Flat hierarchies

Career development

Attractive compensation

Recognition programs

Diversity & inclusion

Quality products

Job summary

Stryker is seeking a Brand Marketing Lead for ProCare in Europe, the Middle East and Africa, based in Lyon with hybrid work options. You will translate strategic priorities into marketing programmes, sales education, customer value content and commercial tools to drive ProCare growth across the region.

The role blends strategic brand marketing with hands-on marketing operations, including pricing, quoting and data maintenance to keep systems current.

Qualifications

• Bachelor’s degree in marketing, business or related field.
• 4+ years in international marketing, product/brand management or service marketing.
• Experience developing/executing marketing plans, campaigns and sales enablement.
• Strong commercial/operational understanding including pricing, quoting and product data.
• Ability to lead/manage marketing projects and generate insights from data.
• Excellent communication and presentation skills in English.

Responsibilities

• Translate strategic priorities into marketing programmes, sales education and customer value content.
• Coordinate and execute ProCare strategy across EMEA with central and regional actions.
• Lead central tactics and campaigns delivering measurable business outcomes.
• Develop customer value propositions, messaging and sales tools.
• Manage ProCare product management, pricing, quotations and data maintenance.
• Support opportunity management workflows and pipeline visibility.
• Lead product/service launches and obsolescence planning.
• Analyze customer/market insights and report on marketing performance.
• Plan and manage the ProCare marketing budget with governance alignment.
• Provide in-field marketing and sales support to gather insights.

Skills

Marketing planning

Pricing experience

Quoting process

Product data management

Project management

Data analysis

MS Office

English proficiency

Cross-functional collaboration

Travel readiness

Education

Bachelor's degree

Tools

CRM

CRM systems

Dashboards

Product data systems

Job description

The Job’s Mission:

The Brand Marketing Lead coordinates and executes the ProCare Services marketing and commercial enablement strategy across EMEA, working closely with the Senior Commercial Manager ProCare, Business Unit marketing partners, regional teams and other stakeholders. Find out more about ProCare via: https://www.stryker.com/us/en/services-and-solutions/procare.html

In this role:

In this role, you will translate agreed strategic priorities into marketing programmes, sales education, customer value content, commercial tools and product/service lifecycle activities that support ProCare growth and help integrate service earlier within Stryker’s capital sales opportunities.

This position combines strategic brand marketing contribution with hands-on marketing operations and commercial administration, ensuring that essential business data, pricing, product set-up, quotations and opportunity management processes remain accurate and current.

This is a great opportunity to join one of the world's leading medical technology organizations! We also offer great workplace flexibility across EEMEA, with a hybrid work model.

What you will do:

• In your new role, you will start with a familiarization phase to learn about our ProCare portfolio and build relationships with internal/external stakeholders.
• Partner with Business Unit Brand Marketing, regional, sales and functional teams to support annual marketing and commercial planning, align priorities and identify opportunities to strengthen the positioning of ProCare.
• Coordinate and execute the ProCare business and marketing strategy across EMEA, supporting the Senior Commercial Manager ProCare in translating agreed priorities into practical central and regional actions – ensuring a clear and aligned message is delivered to internal and external stakeholders across EMEA.
• Lead and own central tactics, actions and campaigns that deliver measurable business outcomes, including customer engagement programmes and targeted commercial initiatives.
• Develop customer value propositions, messaging, evidence-based content and sales tools that help customer-facing teams clearly communicate the clinical, operational and economic value of ProCare services – fostering the earlier inclusion of ProCare within capital equipment opportunities.
• Develop and support the delivery of ProCare education for sales teams.
• Manage core ProCare product management and marketing operations activities, including pricing, quoting, procedures, product/service information and ongoing data maintenance – also acting as a key point of contact for related queries.
• Work closely with internal teams on opportunity management, quotations and associated workflows, supporting effective pipeline visibility and commercial execution.
• Lead new product and service launches, service obsolescence planning, etc. ensuring effective planning, communication and adoption.
• Gather and analyse customer, market and commercial insights to identify opportunities, track the impact of marketing activities and recommend improvements to plans, tools and campaigns.
• Support the maintenance of relevant dashboards, measures and reporting that provide visibility of marketing and commercial performance and enable informed decision-making.
• Support the planning and management of the ProCare marketing budget, ensuring expenditure is aligned with agreed strategic priorities and governance requirements.
• Provide in-field marketing, event and sales support to gather insights, improve the customer value proposition and strengthen competitive understanding.
• Champion effective cross-functional collaboration, accountability and continuous improvement in the delivery of ProCare initiatives and projects.

What you need:

Required:

• Bachelor’s degree or equivalent is required, preferably in fields such as marketing, business or any other relevant fields.
• 4+ years of work experience is required, including experience in fields such as international marketing, product/brand management, service marketing or related.
• Experience developing/executing marketing plans, campaigns, customer value propositions and sales enablement activities.
• Strong commercial and operational understanding, preferably with experience of pricing, quoting, product data or opportunity management processes.
• Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.
• Ability to use customer, market and commercial data to generate insights, assess effectiveness and support decision-making.
• Strong analytical and problem-solving skills, with attention to detail and a commitment to data accuracy.
• Excellent interpersonal communications, persuasion and presentation skills – with proficiency in spoken and written English.
• Ability to influence and build alignment in the absence of direct organisational authority.
• Ability to build relationships and work effectively across countries/cultures, functions and complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).
• You are flexible to travel across EMEA as this position involves sales support and customer interaction. Travel: 30%.

Preferred:

• Experience in industries such as MedTech, BioTech, healthcare or related would be an advantage.
• Experience developing or delivering sales education, directly and through subject matter experts or cross-functional partners is preferred.
• Experience with CRM, quoting, dashboard or product data systems is preferred.

What we offer:

• Flat hierarchies and a culture committed to achieve our mission and deliver remarkable results.
• We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
• An attractive salary and benefits package.
• Recognition of your performance: at Stryker, outstanding individual and cross-functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
• Collaborative and inclusive environment: join a team that values diversity and inclusion, fostering a supportive and innovative workplace.
• Quality products that improve the lives of our customers and patients.
• Ability to discover your strengths, follow your passion and own your career.

#li-hybrid

Netherlands Pay Ranges:

• Netherlands: €53.600 - €99.500 EUR Annual

Belgium Pay Ranges:

• Belgium: €61.900 - €103.200 EUR Annual

Germany Pay Ranges:

• Berlin/Duisburg/Waghäusel/field-based 40Std: €66.100 - €110.200 EUR Annual

Denmark Pay Ranges:

• Denmark: kr543.000 - kr905.000 DKK Annual

France Pay Ranges:

• France: €45.500 - €75.900 EUR Annual

United Kingdom Pay Ranges:

• United Kingdom: £42,600 - £70,900 GBP Annual

Sweden Pay Ranges:

• Sweden: kr544.000 - kr907.000 SEK Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.