Brand Manager: Carte dOr, Viennetta & Grom In-Home

6228 Magnum ICC France SAS; Rueil-Malmaison; On-site; EUR 70,000 - 95,000; Full time

Job summary

The Brand Manager Sharing & Scooping GMS/In Home at Magnum Ice Cream France leads end‑to‑end brand strategy for Carte d’Or, Viennetta and Grom in France, translating consumer insights into powerful marketing plans. Based in Courbevoie/La Défense, you’ll own brands with high visibility and accountability.

You will drive the full 6P mix, manage budgets, collaborate with R&D, Supply Chain and EU teams, and lead impactful activations across influencer, TV, social and DOOH to grow share and

Qualifications

• Dynamic, driven, resilient in fast-paced settings.
• Independent with strong ownership and action bias.
• Solid brand management and marketing fundamentals.
• Commercially minded, data-savvy, outcome-oriented.

Responsibilities

• Own the Carte d’Or In Home, Viennetta, Grom brands in France, from strategy to execution.
• Lead end-to-end brand strategy and ensure relevance, desirability, differentiation.
• Monitor portfolio performance using Nielsen, Kantar, internal tools.
• Lead product development and renovations with R&D and Supply Chain.
• Manage brand assets, toolkits, and activation guidelines.
• Drive influencer, TV, social, and DOOH activations with media partners.

Skills

Brand management

Marketing fundamentals

Project management

Presentation skills

Data-driven / analytics

English proficiency

Tools

Nielsen

Kantar

Job description

The Brand Manager Sharing & Scooping GMS/In Home at Magnum Ice Cream France leads end‑to‑end brand strategy for Carte d’Or, Viennetta and Grom in France, translating consumer insights into powerful marketing plans. Based in Courbevoie/La Défense, you’ll own brands with high visibility and accountability.

You will drive the full 6P mix, manage budgets, collaborate with R&D, Supply Chain and EU teams, and lead impactful activations across influencer, TV, social and DOOH to grow share and